Entries by admin

Create an Industry Related Content Without Being a Bore

“Nobody cares about your products, except you. Create interesting content!” – David Meerman Scott     If you have a website, you need content to drive traffic that converts. Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business. In this article, […]

How to Use Telemarketing to Generate More Revenue for Your Business

Telemarketing is a direct way of marketing wherein a telemarketer calls a prospective customer and promote their products and services. Large and small businesses use telemarketing because it allows them to reach out to prospects faster, boost leads and generate higher revenue. Some companies choose to have their own in house telemarketing team but many companies nowadays […]

Watch Out! Callbox will Invade Dreamforce 2016!

In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.”  No disrespect to JFK, but this year’s Dreamforce, […]

What is Telemarketing and How to Start Calling?

What is Telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone […]

The Reasons for a Collapsing Content Strategy in Malaysia

Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now […]

Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign

While everyone knows that overrated theme song in that overrated movie, everyone has to be aware of the potential dangers of freezing sales volume. Photo by http://i.imgur.com/8vGIr7O.gif Freezing temperatures pose a great danger to a lot of things, even to B2B marketers. Ice-cold lead generation telemarketing programs are inefficient in the sense that they are not […]

Increase your Fill Form Conversions with these 7 Calls to Action

If your fill forms aren’t producing enough conversions, consider tweaking your call to action. In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation.   1. Download now! It takes considerable time to research, write and design […]

Challenges in Targeting Malaysia and What To Do About It

Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead […]