Until now, generating high quality leads is still the top issue for many B2B companies. Regardless what type of industry your company is into, identifying qualified prospects is an ongoing process and it shouldn’t be taken lightly.
Every business owners must evaluate whether their marketing channels such as email marketing, SEO, content marketing, lead generation and referrals are generating leads and sales opportunities for the company. There are many competitors in the market and as a B2B company, you must embrace change in order to compete.
So what can you do to expect an increase in the success of your marketing strategies?
Let’s analyze and compare successful and struggling B2B companies to see how your company is doing.
1) Constant Learning
Struggling B2B Company
- Business owner thinks he has answers for everything.
Successful B2B Company
- Business owner is thirsty for new learnings.
Related: The New Year Resolution of A Singaporean Businessman
2) Employee Relationship
Struggling B2B Company
- Business owner treats staff like a dirt or as their bestfriend.
Successful B2B Company
- Business owner cares for his or her staff but managed to maintain professional distance.
3) Involvement in Financial and Operation side of the business
Struggling B2B Company
- Business owner wait for his or her employees to provide him or her with all the information.
Successful B2B Company
- Business owner knows every detail of his or her business to use in making good business decisions.
Related: Prepping your Lead Generation Plan for Malaysia in 2017: What to Include?
4) Set Data Driven Objectives
Struggling B2B Company
- Business owner use his or her intuition in making decisions.
Successful B2B Company
- Business owner based his or her decisions through facts. He or she evaluate and analyze the strengths and weaknesses of his company.
Related: Reaching Marketing Goals in Malaysia in the First Month of 2017
5) Well Balanced Life
Struggling B2B Company
- Business owner is too busy at work. Says he or she don’t have time or is too old to do fun things.
Successful B2B Company
- Business owner knows how to enjoy outside work for his or her personal development.
Related: Boost Creativity: Find Inspiration Inside your Office
Stop struggling! Instead, start making better business decisions using these tips as your guide and explore more opportunities for your company.
