Lead generation is the main reason most companies conduct tradeshows, webinars, seminars, and other corporate events. These companies need more qualified sales leads to replenish their sales funnel and get more results to their bottom line. However, while organizing events alone can be very stressful, marketing an event and getting prospects to attend is even harder. By the time your team is done with what needs to be prepared, they are likely running out of energy for a more important task – inviting prospects.

Take the pressure from your staff and let Callbox do the hard work. Callbox offers telemarketing services in Malaysia to generate attendees for various corporate events. Whether you are preparing to conduct a seminar, a tradeshow, or a conference, we help you get the message to your prospects to ensure that they are well informed. We follow-up on email invites through cold calling to make sure that no invites are lost and that you get more event leads and sign-ups.

Our event marketing strategy is two-fold:  1) Call-to-invite, and 2) Post-event follow-up.

a. Call-To-Invite

Prior to launching a call-to-invite campaign, we work with you to identify what you are trying to achieve with your event. Once we got a clear view of your objectives, we identify your target audience and drive an efficient event telemarketing campaign focusing on targets that are relevant to your type of business. We use telemarketing as a strategic medium to speak directly with your target audience and confirm whether they are attending or not. This enables you to make better attendance projections and implement additional marketing support if necessary.

b. Post Event Follow-up

Tradeshows and seminars are a good way to initiate business conversation in Malaysia. However, real marketing work happens not during but after the event. Yet, this is where many companies fall short. Callbox offers event follow-up services to keep you connected with prospects who came to your trade booth or attended your seminar.  We conduct cold calling for tradeshows to help you get the most out of the leads you worked hard and invested much to generate. We call prospects and thank them for attending, answer their questions, keep them connected, and take every opportunity to turn them into customers.

We understand that advanced planning is the key to success in tradeshow follow-up. That is why we plan our follow-up process long before the event happens so we can start calling right after or even during the show. We have highly-trained telemarketers who will work with you to produce more qualified business leads from your event.

Contact us to arrange an initial consultation for your next event in Malaysia.