When it comes to B2B success, who delivers more — marketing or sales?
The answer lies in alignment. When these teams collaborate, businesses experience a 36% increase in customer retention and a 38% rise in sales rates. Yet, many organisations struggle with disconnects. Sales focus on closing deals, while marketing prioritises lead generation, often leading to friction over lead quality and recognition.
In Malaysia, trust and mutual understanding are key to strong business relationships. B2B marketing focuses on creating long-term connections rather than just pushing products. To close the gap between the two, businesses should establish shared objectives, such as increasing revenue.
Research indicates that teams with aligned goals experience a 50% higher lead conversion rate than those without, promoting mutual recognition and fueling growth, ultimately enhancing business results in Malaysia’s competitive market.
This blog explores key B2B marketing trends and strategies to help businesses improve efficiency, strengthen partnerships, and accelerate growth in Malaysia’s evolving digital economy.
Why Sales and Marketing Matter for B2B Businesses in Malaysia
Malaysia’s digital economy is picking up speed, and by 2025, it’s set to change how customers buy. For businesses to grow, especially in a landscape where 98.5% are SMEs, having focused B2B strategies and keeping up with digital shifts is a must.
In 2024, the Asia-Pacific (APAC) region contributed 70% of global economic growth, driven by digital transformation, e-commerce, and cross-border trade. For Malaysian B2B businesses, this presents both opportunities and challenges—leveraging regional trade agreements, adopting digital marketing strategies, and strengthening sales efforts to build lasting partnerships.
Effective sales and marketing help businesses stand out, attract high-value clients, and drive long-term success in an increasingly digital and competitive marketplace.
Why Outsource Sales and Marketing?
The country is becoming a significant centre for BPO, with projections indicating that the market will reach USD 10.47 billion by 2030, growing at a CAGR of 10.9%. By outsourcing sales and marketing, companies gain access to specialised knowledge, a competitive advantage, greater efficiency, and the opportunity to concentrate on their primary capabilities.
Companies once faced slow processes and limited strategies that made it hard to stay competitive. The digital shift has changed that, offering more efficient and scalable ways to grow. Still, in-house solutions often deliver uneven results and can become costly over time.
Outsourcing provides tailored advantages depending on a company’s stage, ranging from demand generation for startups to full sales process outsourcing for established firms.
Here, we’ll explore the benefits of outsourcing your sales and marketing strategies:
1. Expertise
Asia continues to be a top choice for outsourcing, with countries like India and the Philippines setting the pace. At the same time, Eastern Europe and Latin America are proving to be strong contenders.
For businesses, working with talent from these regions means tapping into deep expertise and consistent performance, often matching or even surpassing what in-house teams can deliver.
2. Competitive Advantage
Outsourcing boosts efficiency by bringing specialised experts across marketing, customer acquisition, and sales. According to 59% of companies, it gives them better access to talent, sparks innovation, and opens up new growth opportunities that help them stay competitive in a rapidly evolving market.
3. Increased Productivity
By handling marketing efforts, outsourcing can increase efficiency by up to 25%, giving your internal team more time to focus on key business areas. This not only drives faster sales growth but also strengthens overall performance.
4. Cost Savings
Outsourcing can save businesses 15–30% in costs, making it a smart and cost-effective strategy. By outsourcing sales and marketing, companies can reduce expenses associated with maintaining a large in-house team, freeing up the budget to invest in other key business areas.
5. Focus on Core Strengths
Outsourcing enables businesses to focus on their core strengths, such as research, innovation, and customer service, while delegating critical tasks to experts. This not only boosts efficiency but also helps drive growth. In fact, 70% of companies say that outsourcing helps them stay focused on their core strengths, leading to more innovation and long-term success.
6. Overcoming Tech Limitations
While 73% of CEOs are prioritising Generative AI, only 23% of companies have the expertise to fully use it. Outsourcing helps bridge this gap by providing access to advanced marketing technologies, allowing businesses to stay competitive without constantly investing in tech upgrades.
7. Valuable Feedback
Outsourcing customer feedback collection can significantly improve how businesses gather valuable insights. In fact, 93% of companies say they’re satisfied with the results, highlighting the effectiveness of this approach.
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How to Pick the Best Sales and Marketing Agency to Partner With
- Check Expertise and Experience: When choosing a marketing agency, prioritise expertise, industry experience, and proven success. An agency familiar with your sector will create effective campaigns that drive results.
Local knowledge is key for tailoring strategies to resonate with regional audiences, address cultural differences, and navigate local trends. This localised approach ensures your message connects and maximises engagement, especially when expanding in Malaysia or the APAC region. - Niche is Equally Important as Variation: Look for agencies with experience in your niche, but also consider those with a broad range of industry knowledge. Ensure they have successfully executed similar campaigns and understand your target audience.
Choose specialised agencies that deliver results, and explore a multi-touch, multi-channel approach to effectively engage your audience across different platforms. - Use Social Proof: To make informed decisions about partnering with agencies, gather feedback from previous clients through case studies and reviews to assess satisfaction and alignment with your needs. Look for agencies that transparently showcase their processes.
Studies show that 88% of consumers trust online reviews as much as personal recommendations, and 92% trust peer recommendations more than advertising, highlighting the importance of social proof in building trust.
- Assess Long-Term Fit and Budget; Use an RFP (Request for Proposal) to request proposals from agencies. This process communicates your marketing service needs and invites bids from qualified agencies.
This is a strategic way to find the best agency fit as they will submit detailed proposals outlining their solutions and providing essential data for collaboration.
- Refine Your Search for Marketing Agencies: Narrow down potential agencies by outlining your required services and budget. Search for local marketing firms on Google and review platforms, leveraging filters for location, industry expertise, budget, and services to pinpoint suitable options
5 Best Sales and Marketing Agencies in Malaysia
With an understanding of the benefits of outsourcing and the key factors to consider in selecting an agency, it’s time to explore 5 of the most esteemed agencies you can team up with:
Callbox Malaysia
Headquarters: Kuala Lumpur, Malaysia
Services: B2B Lead Generation, Telemarketing, Appointment Setting, Event Marketing
Industries: Information Technology, Software, Education and Training, Marketing, Advertising, Research and Consulting.
Callbox is a global B2B lead generation services provider that helps businesses connect with the right prospects through a multi-channel strategy, including voice, email, chat, web, social media, and webinars.
Since 2004, it has earned industry recognition, including Top Outsourcer of the Year and accolades for sales revenue growth. Consistently ranked among the top teleservices agencies, Callbox has also been recognised as the No. 1 provider in Sales Lead Generation Services.
With a strong track record of delivering results, Callbox provides case studies and client feedback to show its effectiveness in helping businesses grow.
Callbox also has available case studies and client feedback for clients to view.
EnvoBPO
Headquarters: Petaling Jaya, Selangor, Malaysia
Services: Customer service outsourcing, Lead generation & appointment setting, Customer surveys, Telemarketing & telesales, IT outsourcing, HR outsourcing
Industries: Information technology, Telecommunications, Beauty, Shipping, Media, Financial services
Envo BPO Services Sdn. Bhd. (ENVO), an ISO-certified business process outsourcing company established in 2009, provides outsourcing solutions for businesses. Headquartered at 8 Avenue Business Centre in Petaling Jaya, it also operates a branch office at Vertical Business Suite in Bangsar South, Kuala Lumpur.
Just Simple
Headquarters: Kuala Lumpur, Malaysia
Services: Web design, development, SEO, digital marketing, Google Ads, Facebook advertising, social media services
Industries: Consultancy services, recruitment, legal services, law firms
JustSimple Digital Agency, established in 1999, is a digital marketing agency offering customised solutions to help businesses succeed online. Known for its straightforward approach, provides businesses with clear strategies to establish their online presence and effectively reach their target audience.
VPO Services
Headquarters: Kuala Lumpur, Malaysia
Services: BPO services, customer support, telemarketing, lead generation, data entry
Industries: Telecommunications, finance, healthcare, retail, technology
Established in 2015, VPO Services specialises in providing cost-effective BPO solutions, including administration and customer support services. With a team of 50-200 professionals, VPO focuses on delivering tailored inbound and outbound services designed to meet the specific needs of each client. The company emphasises building strong client relationships while delivering practical, results-oriented solutions.
Swivelt
Headquarters: Kuala Lumpur, Malaysia
Services: Web design, development, digital marketing, SEO, e-commerce solutions, social media management
Industries: Retail, e-commerce, education, healthcare, technology
Swivelt, a Nityo Group Company, founded in 2018, specialises in Hosted Services that offer frictionless and disruptive outsourcing solutions for organisations. Their focus is on helping businesses to focus, grow, and scale efficiently, enabling quick flexibility and scalability to capture market opportunities and manage operations effectively.
Partner with an Industry-Leading External Agency
Outsourcing sales and marketing to the right agency provides expert skills, reduces costs, and allows businesses to focus on their core strengths. It also grants access to AI-driven tools and trends, ensuring competitiveness.
When selecting an agency, choose one with diverse services and industry experience. Ensure they leverage modern tools like CRM, automation, and AI for effective lead generation, personalised targeting, and optimised campaigns. The right agency will craft tailored messaging and engage prospects through event marketing to maximise ROI.
At Callbox, we specialise in B2B marketing and lead generation in Malaysia, helping businesses achieve their growth objectives. Our Account-Based Marketing (ABM) strategy connects you with the right prospects and schedules meetings that drive results.
Our Multi-Touch, Multi-Channel approach creates seamless and impactful programs, helping businesses expand from Malaysia to APAC and beyond.
Let us handle your lead generation and appointment setting so you can focus on scaling your business.
Contact us today to accelerate your growth!
