Lately, Malaysia’s training industry has been regarded as a high opportunity area. In light of an upcoming economic integration in the Southeast Asian region, there is a strong demand for training and skills development as the country prepares to enhance the quality of its labor force.
For this reason, training providers need to address the increasing need for skills in areas such as education and healthcare. It is also vital for them to set appointments for leads indicating a desire to enroll.
But it is not always easy. As you may very well know, appointment setting as well as lead generation for training providers such as yourself are difficult to undertake. Aside from the intricate processes involved in promoting a training service, strong competition in the market for specialized skills harbors risks of poor ROI and low penetrability.
Training providers need wiser and more cost efficient approaches in improving their call campaigns and delivering high quality appointments. Because when done right, appointment setting grants these institutions an advantage over their competitors and an opportunity to meet educational requirements consistent with changing trends.
Here are some ways you can do to drive quality appointments and push your enrollment rate upwards.
Know your target audience. To what specific industry or area of specialization do you want to focus on? This question is essential as it lets you understand the specific educational requirements and standards of your audience, allowing you to construct messages that outline the value of your service to the segment you are targeting. B2B CM says, “The better defined your target audience the better results your appointment setting telemarketing will generate.”
Give prospects flexible options. When setting an appointment, consider exploring numerous scheduling options a prospect can choose from for his or her convenience. This would also allow sales reps to be flexible in terms of availability.
Deal with declines. While you cannot stop a potential enrollee to decline your offer, it does not necessarily mean that he or she is uninterested with your service. A decline could also mean a delay in making a decision, so callers need to consider a future possibility of engaging the prospect again. They should ask the prospect if he or she is seeking a particular training service at the moment.
There are more ways for Malaysian training providers to apply in vitally winning enrollees during this time of great demand for manpower training. But often, improved efficiency and productivitiy can only accessed through a lead generation service with a considerable track record for generating and setting up appointments with education leads.