The most important thing for any startup business is to increase the number of leads generated. But in the business world with so many competition, how can a new business make sure it can survive and compete in the market? The Internet plays an important role in helping new businesses reach out to their potential […]
It doesn’t matter where you learned your marketing tip from or how many you have on the list if you do not know the two of the most important rules in startup marketing: 1) A great product alone does not spell success; 2) No amount of marketing will make a lousy product gain a following. […]
“Nobody cares about your products, except you. Create interesting content!” – David Meerman Scott If you have a website, you need content to drive traffic that converts. Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business. In this article, we will […]
When you’ve been in the industry long enough to establish a name, a loyal following, and profit that’s trending upwards, the next best thing to do is to expand the business into a new market. And why not? Expanding can be an effective way to leverage your business growth into, well, more growth. But like […]
Telemarketing is a direct way of marketing wherein a telemarketer calls a prospective customer and promote their products and services. Large and small businesses use telemarketing because it allows them to reach out to prospects faster, boost leads and generate higher revenue. Some companies choose to have their own in house telemarketing team but many companies nowadays […]
In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.” No disrespect to JFK, but this year’s Dreamforce, […]
What is Telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone […]
You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate […]
Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now […]
While everyone knows that overrated theme song in that overrated movie, everyone has to be aware of the potential dangers of freezing sales volume. Photo by http://i.imgur.com/8vGIr7O.gif Freezing temperatures pose a great danger to a lot of things, even to B2B marketers. Ice-cold lead generation telemarketing programs are inefficient in the sense that they are not […]
If your fill forms aren’t producing enough conversions, consider tweaking your call to action. In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation. 1. Download now! It takes considerable time to research, write and design […]
Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead […]