Most of us have tried cold calling to obtain new contract cleaning customers… and found out the hard way how unrewarding and ineffective it can be. More often than not, the reception is somewhat unwelcoming if you call facility managers out of the blue. You’re liable to receive practically nothing BUT rejection, some of it […]
by: Mahavir The major advantage of third party b2b telemarketing companies is their ability to use dozens of telemarketers to get your message out quickly. Unless you have a fully-staffed internal b2b telemarketing division, outside firms will make thousands of calls in a relatively short time frame compared to what you can do in-house. However, […]
By: Markus Lundin The need for a company to find business to business sales (B2B sales) has grown considerably with the abundance of contact and marketing information on the Internet. B2B lead generation is the process and steps to take in which you can market your business to another business whether through blogging, social networking […]
by: Neil Your lead qualification process can be your first source of marketing and lead generation campaign effectiveness feedback if you have strong communication between those qualifying leads and those driving the sales lead generation campaigns. While it may not appear like the bridge of the Starship Enterprise, believe it or not, your lead qualification […]
by: Vaibhav Aggarwal Appointment setting is important…you may agree or you may not, but the truth is that you cannot survive without appointment setting. What is appointment setting? It is about identifying prospects and then setting an appointment with him where your sales or marketing professionals can meet him personally. You can find plenty of […]
by: Athena Catedral Before launching any lead generation campaign, make sure all involved teams are on board and on the same page. The goals should be clearly defined and applicable to the different parties. The strategies should be in place to effectively be geared toward this similar goal. To start off, the campaign flow should […]
Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. As any job seeker can tell you, networking generates far more job offers than simply reading the […]
by Patricia Tunstall Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service. Are you operating on a business budget that can’t pay for the exorbitant fees charged for spots on television stations? Lead generation services can get repeated airtime for your product on those very stations. For […]
by Jill Morrison New business leads will help to improve the productivity of any business. If your company is not continually generating new lbusiness to business eads, your sales are likely to drop and the business may crumble. There are many options in finding new leads to improve sales revenue for your company. New business […]
by: Brian Grinonneau If you are running b2b appointment setting and lead generation services in-house, you may not be getting the full value from the money you spend on the effort. That’s why some of the biggest companies in the world outsource some, or all of their call center functions to professional appointment setting firms. […]
By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. In addition, the 2006 DMA Response Rate Study found that Telemarketing in the B2B environment has […]
Generating a sales lead is a fundamental part of sales lead generation. A sales lead is not yet a sale. It is purely an indication that a potential customer has expressed an interest in your product. You now need to set about convincing them that you are the right business for them to buy from […]