Encino, CA – April, 2013 – Callbox has launched the latest update of its PipelineCRM platform, now fully integrating iCal and allowing call center agents, clients, and leads to instantly add business appointments, meetings, and other important events to their own calendars with a click. At the moment an appointment is formally qualified, an iCal invitation is […]
Encino, CA – January 2014 – Callbox today has announced that it has launched significant new upgrades and features to Callbox Pipeline, the company’s proprietary cloud-based lead management and marketing automation software. The upgrade brings along significant improvements to existing CRM functionalities as well as additional features focused on enhancing user productivity and customer experience. […]
Today, the landscape of B2B market is in constant state of flux, making it crucial to keep track on the significant shifts of trends every day. But merely identifying these trends isn’t enough; marketers should identify which will give opportunity or threat to the business. And eventually find ways to maximize the opportunities and neutralize […]
Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its […]
Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your […]
What is marketing automation? Marketing automation is a software used to automate all of your marketing initiatives to do and schedule repetitive tasks on your behalf through multiple channels – email, social media, voice, mobile, web and chat. It allows you to reach out to prospects whenever they are most likely available to respond, nurture […]
Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. B2B Content Marketing: 5 questions every marketer should ask themselves when […]
Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy: Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, I’ve learned a couple of things I thought I would share with you, many of them from my own mistakes. At Summits, […]
In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid Adjustments Flexible […]
FREE Virtual Event: Social Media Strategy This Friday, August 9 How to Use Social Media to Engage Customers, Drive Leads, and Increase Sales Sessions include: Social Media Ringmaster: Directing a Three-Ring Strategy—In our opening session, you’ll learn how to be a ringmaster who successfully navigates the three rings of the social media circus. We’ll also […]
If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are really into social analytics. These new Company […]
When professional telemarketers get caught up in the fundamental norms of outbound telemarketing, they tend to forget how to distinguish which aspects of their style are beneficial and which are detrimental to their goals. It is important to assess whether a certain action – whether part of a routine or an experimental move – can […]