“What is ERP? How does it work?” This is the first question that came into my mind when I was first assigned an ERP campaign. As a salesperson, it is important for me to know and understand every detail of the product that I’m going to introduce to my prospects in order to become effective. […]
Are you always wondering what telemarketing is, how to start calling and how it can help your business? Sales is essential in the success of every business. But because the sales cycle became longer and different people were involved in the decision making process, businesses utilize telemarketing to help them provide sales ready leads and […]
Companies always find themselves in some sort of dilemma. But what’s running a business without running into a roadblock anyway? Whatever the industry your enterprise belongs to, you are always faced with the challenge of keeping it afloat. Selling a certain range of products – from software to cleaning services – requires a great deal […]
Telemarketing is a tradition way of marketing goods or services by means of a telephone call. The biggest dilemma every business owner is facing is the fear of wasting money. This is why many of them are still having second thoughts about utilizing telemarketing services. Many business owners think having their own appointment setting team […]
As marketers, we all know that lead generation is a way of finding new leads for your business. In lead generation, you are building trust with your prospects. It involves nurturing by sending the right message to the right people to create brand awareness, establishing interest and eventually making a sale. In modern lead generation, […]
Regardless of the size of your company or what type of industry you’re into, lead generation is important because it creates interest in your products and services among your target audience. And in order to be truly effective, it is essential that your sales and marketing departments are aligned when it comes to identifying a […]
2016 has its ups and downs, yet every turn on this roller coaster ride comes with learning from wrong decisions. Another year has passed. And right now, we’re facing 2017 full of hopes, new learnings and opportunities. if you’re one of those who have read, viewed, shared and learned from our blogs, thank you. And […]
It’s a new year and everyone is excited for new opportunities. If you’re looking to start a business in Asia, you might want to consider exploring a business investment opportunity in Malaysia. According to The Star Online, World Bank expects Malaysia’s economic will increase to 4.3% in 2017. Sitting right next to a highly developed […]
Having a good strategy begins with a goal. You know where you want to achieve and it’s easier to get there if you have a clear idea of where you want to go. As the famous cliche goes “Begin with the end of the mind”. Now, let us start by listing out our 2017 marketing […]
I was chilling on a comfy sofa sipping a cup of mint tea at Acme Bar & Coffee, a lofty cafe beside KLCC, when a co-worker of mine, Sazali, came in and got his own drink, matcha. It was almost 6pm and we both just got off from the office, and an after-work tea drinking […]
Homes are cleaned and decorated, debts are settled, offerings and prayers are made, plenty of foods are prepared and new clothes are purchased and family members reunite – things that Malaysians prepare before the New Year comes. Planning ahead is good habit. In business, filling out your calendar with forward actions for the coming year […]
I went to see a dentist a friend recommended to me last week. His clinic turned out to be at the older part of the city, a place that used to thrive commercially before malls and hotels decided to expand away from downtown. Just as I expected, the building was a little too old school […]
