To become one of the best, you need to learn from one of the best. The following people are considered the most influential, innovative and effective leaders controlling media and marketing. They stand out when it comes to revenue growth and marketing performance. In order to become one of the best in marketing, you need […]
Are you an IT Company who aspires to become one of the biggest IT companies in the future? Together with other business owners from different industry, I guess your goal is to increase your revenue, right? All IT growing companies, regardless of its size need help when reaching out to their target audience as a […]
Are you always calling the wrong company? Do you end up asking for dead people? Do you find yourself looking for a wrong person every time you make calls? Are your sales reps struggling to get hold of decision makers because of wrong information? Do you always end up having a “DNC” (Do Not Call) […]
Struggling to reach out with your target prospects? Multi-Channel Marketing is one way of engaging with potential customers and interact with them using various channels. You have to be where your customers are. And many companies are constantly doing a “trial and error” strategy to figure out what type of marketing will work for them […]
Appointment Setting is one way of marketing goods or services to increase your sales by cold calling, setting qualified appointments for their clients based on their target market. It can be done by having an in house sales team to make calls and look for prospects. On the other hand, outsourcing to a company who […]
If there is anything you need to keep in mind in you lead generation campaign, it is the fact that success is built around your inside sales team. They are the people responsible for meeting business prospects, offering them business solutions, as well as negotiating with them. You will not be able to generate a […]
Distribution, transport, freight, hubbing and consolidation, orders and retailing are among the basic prime services of a logistics company. Their workflows are numbers-driven and require proper time management. In Malaysia, the logistics business comes next to manufacturing in terms of progress but both have contributed to the country’s booming economy. Despite the challenge on prospecting, […]
Hit the bullseye! That’s the objective in playing Darts. A steady skills in throwing the small missiles to the dartboard is a sure win in the game but with reduced skills, reduced scores follow. All marketing campaigns aim high to hit the mark and that’s no less than to acquire more customers. Customer acquisition is […]
With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads. Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. #1: What the user wants matters most Clients won’t usually read your text […]
Did you know that 35% of business data becomes obsolete every year? (callboxinc.com) The marketing director you spoke with in a certain company last year may have already left and joined another firm, assumed a new post or got assigned in another location today. The B2B marketplace is overflowing with data but marketers are still […]
Thought leadership is what positions your brand as an expert in your industry. It is creating content that positions yourself as knowledgeable and keeping potential customers or clients coming back to you for more insight and information in your industry. – Tony Adragna, www.smartbugmedia.com Just a bit of trivia: the term “thought leader” was first coined […]
Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable. But you know what the other non-negotiable thing in marketing is? Having […]