To become one of the best, you need to learn from one of the best. The following people are considered the most influential, innovative and effective leaders controlling media and marketing. They stand out when it comes to revenue growth and marketing performance. In order to become one of the best in marketing, you need to learn from some of the best and most influential people in marketing. Find out who they are and the pieces of advice they can give to their fellow marketers and entrepreneurs.
1.) Larry Page
CEO, co-founder, Google
Larry Page together Sergey Brin formed Google on September 4 1998. They revolutionized the way people can access information. Over the years Google continued to grow offering different software such as Google Docs, Gmail, Google Drive, Google+, as well as other applications such as Google Chrome, Google Photos and Hangout.
Here are his advices to all web marketers during one of his conference.
- Communicate with your audience. For your company to benefit in multiple ways, you must made an appearance and represent your company on different events. Browse a list of website that enumerates upcoming events where you could participate and where you think you could meet prospects.
- Create brand hype. It is a time-tested phenomenon.
- Choose the right stage. Find a platform where your target audience are present and use it to make a strong statement. Be it social media or other marketing channels.
2.) Mark Zuckerberg
CEO, chairman, co-founder, Facebook
Mark Zuckerberg changed the way people stay connected with families and friends by exchanging messages, post status updates and photos and share videos. Since its first launched on February 4, 2004, he is more focused now on mobile advertising. According to Standard & Poor’s 500 Index, Facebook became the fastest growing company on July 13, 2015. First quarter of this year, it reached 1.65 billion monthly active users.
Here are some of the Success Lessons from Mark Zuckerberg:
- Have a big dream. Start small but think big. Be ambitious and be ready to sacrifice anything to make it successful. Build something that makes a positive change in the world and will impact many generations to come. Know what you want to achieve and formulate guiding principles.
- Be super passionate. Find the thing you’re passionate about because being passionate about your work is the key to success. Just make sure it doesn’t fade away.
- Break Boundaries. Create a better world even if the things around your already looks good. Take risk and don’t set limits on yourself and on your business.
- Work hard and smart. Believe in yourself. Do everything to make your dreams into a reality. Do your best to achieve what you want because everything can be achieved by hard work.
- Have faith in yourself and stay focused. Never doubt your abilities. Always focus on managing and improving your business through customer value despite all the negativity around you. Use criticism as a way to improve and do better.
- Be flexible and open to change. Don’t mind the success of other products. Use them to look for improvements and opportunities to do better.
- Done is better than perfect. No one is perfect. Once you’ve finished something, you can always look back and improve it.
- Stay humble. Even if you became successful, don’t refocus on busing expensive and luxury things. Focus on growing your company than on materials things you can afford.
3.) Petra Schreiber
Director, Marketing & Communication, Volkswagen Group Malaysia Sdn Bhd
Volkswagen Group Malaysia was launched on February 16, 2006. Volkswagen brands are not a stranger to Malaysian people. Petra Schreiber is constantly looking for more creative and out of the box marketing and ideas to fulfill their requirements. Volkswagen has established their brand and was distinguished within the local automotive industry. They want to continue reaching out to their audience in ways that are effective, engaging and relevant.
For Petra Schreiber, Marketing is about giving people more choices, giving them what they want. Customers are the one’s making the decisions. So we should brand our products based on what the customers want.
4.) Steve Jobs
Founder, Apple Inc.
Apple was founded on April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and was renamed, Apple Inc on January 9, 2007. As of today, Apple is known as the world’s largest IT Company and is the world’s second largest mobile phone manufacturer.
Here are the some of Steve Job’s branding lessons according to Stephanie Pollock Media.
- Be Different. Stand out for what you believe in. Great brands try to be different and don’t do what’s expected. Know who your audience is and focus on your message on them. Don’t just follow the hype, rather listen to your audience.
- Challenge the Status Quo. Just because your competitors becomes successful by doing it this way, doesn’t mean you have to do the same way. Stop worrying and comparing yourself with your competitors and start focusing on your customers. Do it the way you want to do it!
- You don’t have to be the first, you have to be the best. Apple didn’t invent MP3 players, Smartphones, tablets and computers but they redefine and improve these products when it comes to user experience, weight, packaging and distribution.
- Design Matters. Branding your product is important. Keep the design simple and consistent. Every product must be crafted thoughtfully as design is the first thing people notice when they would like to purchase something.
- Stay hungry. Stay foolish. This is what Steve said in his 2005 Commencement Address to Standford’s graduating class.
5.) Tan Sri Anthony Francis “Tony” Fernandes
Director of AirAsia Berhad and founder of Tune Group Sdn Bhd
Tony Fernandes is the founder of Tune Air Sdn. Bhd. He introduced, AirAsia to Malaysians with the tagline “Now everyone can fly”. He turned AirAsia into a successful budget airline. In mid-2003, Malaysian Prime Minister, Tun Dr. Mahathir Mohamad proposed the open skies agreements with Thailand, Indonesia and Singapore which granted AirAsia landing rights to these countries.
As of February 2014, Forbes Asia ranked him at number 28 on the Forbes list of Malaysia’s Richest.
Here are some of Tony’s Marketing Pieces of Advice:
- Dream big. One of Tony’s dream when he was a child includes running an airline. In order to achieve your goals, you have to “dream big” and have the courage to follow your dreams.
- Encourage your people to pursue their passion. Create an environment where people can learn and grow.
- Know what the market wants. Go for what the market wants. AirAsia is not the first to invent low-cost travel and low-cost hotel but we’ve taken it to another level by adapting it and making it better for our part of the world.
- Branding is the key to success. Along with low cost operations, AirAsia has been branching out with into budget hotels and other online financial services. His advice to all start up entrepreneurs, “Go with your gut, give it your best bet and you may fail, but don’t give up”.
- Break down hierarchy. Encourage your people to speak up and provide ideas by breaking down walls.
- Hire the right people. Look for people with “hunger in their eyes and passion in their hearts.”
- Be clear about your mission. AirAsia’s mission “Now Everyone Can Fly” and live with it. Because AirAsia offers low fares makes it possible for everyone to fly with their families together, improve businesses and explore and have new adventures.
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