Why Is Telecommuting Bad For Lead Generation?

 

Right at the heels of Yahoo CEO’s Marissa Mayer’s announcement that there will be no more telecommunicating for its employees, there have been howls of disapproval from many quarters. They say that telecommunicating is an important part of their operations, and it should not be taken lightly. For those in the lead generation business, working outside the office is key to increased productivity in B2B leads. Still, there are reasons why telecommunicating can be a bad idea. Among these are:

  1. Less opportunities to collaborate – believe it or not, it can be fairly impossible to get new ideas from your colleagues when you just talk through a computer screen. Man is a social animal, never forget, this is practically an area that you must remember well. Such social interactions require a face-to-face meeting.
  2. Knowing the company’s direction can be difficult – despite advancements in technology and imaging, webinars and conference calls can only do so much. If you want to fully immerse your B2B telemarketing team regarding your company’s direction, you had better arrange for them to report to your office regularly.
  3. Company culture could be lost – a company culture is the result of interactions between people in a specific area. When you telecommute or work from home, the interactions that could create a positive culture will no longer be there.
  4. Poor performers will be undetected – this is easy, despite the advancement of monitoring software. Nothing beats actually breathing down the necks of your employees, making sure they actually generate sales leads.

So, what do you think? Is telecommuting really bad for lead generation?