Read the most recent B2B (business-to-business) lead generation news and insights from Malaysia and APAC. Learn more from your trustworthy lead generation blog.
When you generate B2B leads, you are not doing it alone. Everything you do affects everyone around you. What you say, what you do, what you look for, it influences the actions of others as well. Lead generation is not a lonesome activity. In fact, if you know just who you need to work with, […]
Your office phone isn’t ringing as much as it used to, but that doesn’t mean that your company needs to start closing its doors. You (or your salespeople) just need to get back to prospecting and lead generation. Getting your business and services out there to the public is more important now than ever. Thanks […]
Critics and pundits all say that this is a dying form of marketing, but still it lives. It still functions. And it still does what it does best – generate B2B leads. That is the truth, and that is the reason why telemarketing is still employed during lead generation campaigns. It is the closest that […]
The marketing landscape is constantly changing. What may seem to be a sure-fire marketing tactic may not be an appropriate method today. And the lead generation tools we scoff at in the past may be the latest aid we need for the modern market. Such is the case with social media. Nowadays, companies and marketers […]
This is the time of the year that would most certainly bring worries for many business owners (correction, worries for everyone). It is inevitable, and everyone is needed to handle it – the flu season. And this can have a negative impact on your lead generation campaign. If the situation becomes worst (where key appointment […]
In lead generation, particularly where telemarketing is involved, credibility is everything. Without it, you will never be able to get the trust of your business prospects, making it even harder for you to generate qualified sales leads. Remember, you need to build your credibility from the very start. This is the key to making your […]
Advertising about your company is one thing, but converting that interest into actually sales leads is something that you should consider as well. That is why you need to use some effective marketing tools to support your campaign. Now, lead generation is a task that should not be taken lightly when it comes to advertising […]
Yes, there will be times (it will not be surprising how often it might be) that you get a bad day when generating sales leads. You may get a lot of rejections, curses, fails, losses, in a single day. But that is all right. Everyone gets that once in a while. And it can have […]
Social media is the rage, there is no doubt about it. With the Facebook, Twitter, blogs, and pictures all catching the attention of a huge number of people, it does have a lot of potentials for a professional lead generation campaign. It is new, it attracts a lot of prospects, and it can certainly help […]
Face it, you just cannot do everything on your own. There is a limit to what the human body can take. Besides, no one has ever succeeded (physically) in being at two places at the same time. It is the same thing with lead generation. And in terms of skills, you just cannot be knowledgeable […]
Recruiting a good telemarketing team is crucial for a successful lead generation campaign. For one, they are the people who will stand on the frontlines, getting in touch with business prospects and turning them into qualified B2B leads. The problem here, so far, is the actual recruitment of your telemarketers. While it might sound easy, […]
There are hiring mistakes, and there are hiring mistakes. In terms of its effect in your lead generation campaign, it can mean a big thing. Generating B2B leads is no simple feat, and as a business owner or manager, you may not be able to handle the job on your own. It becomes a necessity […]
