Callbox Malaysia Lead Generation Blog

As mentioned in my previous post, the most important assets that you need in your inside sales campaign would be the people tasked to do it. I mean, it would not be possible to generate B2B leads if there is no one manning the front liners, getting in touch with business prospects and trying to […]

If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects. Yes, your current prospects can become potential B2B leads. And that would be a less time-consuming, costly, and headache-inducing activity for marketers. You already know the people, you […]

Nothing beats building rapport with business prospects. This is the secret to a successful generation of B2B leads. Rapport is the foundation that supports your interaction with prospects. If you want to be more effective in appointment setting, you have to know how to build rapport. It is not an inborn skill that only a […]

As you go about your usual lead generation campaign, you will be faced with the inevitable gatekeepers. Yes, they are the people tasked in blocking your way. And they do that for a good reason. Their bosses (the ones we want to talk to) are very busy people. Often, they do not have the time […]

Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the […]

Content marketing is the vehicle upon which online companies rely to generate quality sales leads, attract business opportunities and ultimately make a profit. But content marketing is not simply about writing on a topic you are passionate about. If you want your online business to be truly profitable, you have to tailor your posts for […]

  For a lot of companies, niche marketing can be a very effective tool in getting more business coming into your firm. It has a lot of applications in various industries, including those in the lead generation business. Think about it, regardless of what marketing medium you use, be it social media or telemarketing, you […]

  There are plenty of avoidable mistakes that business managers make when managing their telemarketing teams. The allure of gaining new clients or customers and achieving high revenues can lead business owners to disregard proper management practices that eventually add to the negative image of professional telemarketing. To get better results from this direct marketing […]

Hiring professional and experienced telemarketers who knows how to sell and qualify prospects is essential in every growing business. However, even the best salesperson needs to learn how to do things the way you want it done with your company. That’s where training comes in. Ongoing training sessions during team meeting or one on one […]

Appointment setting is one of the important activities to generate quality results to serve the business aspirations conveniently. It is the main activity that boosts your business to a great extent. The concept of appointment setting service is to provide you potential candidates and set up face-to-face meetings with your sales representatives. Meeting face to […]

by: Rich Bendall For businesses carrying out an IT telemarketing campaign a key part in its success or failure is the quality of the data being used. Despite this many companies still treat data as an afterthought rather than as a key part of their strategy. When selecting data, businesses have the choice of either […]

Most of us have tried cold calling to obtain new contract cleaning customers… and found out the hard way how unrewarding and ineffective it can be. More often than not, the reception is somewhat unwelcoming if you call facility managers out of the blue. You’re liable to receive practically nothing BUT rejection, some of it […]