Read the most recent B2B (business-to-business) lead generation news and insights from Malaysia and APAC. Learn more from your trustworthy lead generation blog.
Regardless of the size of your company or what type of industry you’re into, lead generation is important because it creates interest in your products and services among your target audience. And in order to be truly effective, it is essential that your sales and marketing departments are aligned when it comes to identifying a […]
2016 has its ups and downs, yet every turn on this roller coaster ride comes with learning from wrong decisions. Another year has passed. And right now, we’re facing 2017 full of hopes, new learnings and opportunities. if you’re one of those who have read, viewed, shared and learned from our blogs, thank you. And […]
It’s a new year and everyone is excited for new opportunities. If you’re looking to start a business in Asia, you might want to consider exploring a business investment opportunity in Malaysia. According to The Star Online, World Bank expects Malaysia’s economic will increase to 4.3% in 2017. Sitting right next to a highly developed […]
Having a good strategy begins with a goal. You know where you want to achieve and it’s easier to get there if you have a clear idea of where you want to go. As the famous cliche goes “Begin with the end of the mind”. Now, let us start by listing out our 2017 marketing […]
I was chilling on a comfy sofa sipping a cup of mint tea at Acme Bar & Coffee, a lofty cafe beside KLCC, when a co-worker of mine, Sazali, came in and got his own drink, matcha. It was almost 6pm and we both just got off from the office, and an after-work tea drinking […]
Homes are cleaned and decorated, debts are settled, offerings and prayers are made, plenty of foods are prepared and new clothes are purchased and family members reunite – things that Malaysians prepare before the New Year comes. Planning ahead is good habit. In business, filling out your calendar with forward actions for the coming year […]
I went to see a dentist a friend recommended to me last week. His clinic turned out to be at the older part of the city, a place that used to thrive commercially before malls and hotels decided to expand away from downtown. Just as I expected, the building was a little too old school […]
World famous pretzels Auntie Anne’s had to rename one of its delightful pretzel variants before it got a Halal certification for a franchise in Malaysia. This is a strict requirement for investors in Malaysia before they can market and sell their brands, more so to be more aware of the race’s sensitivities to adhere to […]
Japanese Dj, singer-songwriter and comedian Kosaka Daimaou aka Piko-Taro-Kosaka rose to world stardom in just a month after his song “PPAP” was uploaded over Youtube with over 24 million views, and counting. The song may sound quite dorky to some people but others see a unique character in it that draws people from all walks […]
In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.” No disrespect to JFK, but this year’s Dreamforce, […]
What is an objection? An objection is an expression, statement, question or a feeling of opposition or unwillingness of a prospect to buy what you’re offering. So you now have a good product waiting to help your customer’s needs. However, your sales reps have been getting too many objections from their prospects, leaving them with […]
