Callbox Malaysia Lead Generation Blog

Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its […]

Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your […]

What is marketing automation? Marketing automation is a software used to automate all of your marketing initiatives to do and schedule repetitive tasks on your behalf through multiple channels – email, social media, voice, mobile, web and chat. It allows you to reach out to prospects whenever they are most likely available to respond, nurture […]

Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. B2B Content Marketing: 5 questions every marketer should ask themselves when […]

Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy: Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, I’ve learned a couple of things I thought I would share with you, many of them from my own mistakes. At Summits, […]

In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid Adjustments Flexible […]

FREE Virtual Event: Social Media Strategy This Friday, August 9 How to Use Social Media to Engage Customers, Drive Leads, and Increase Sales Sessions include: Social Media Ringmaster: Directing a Three-Ring Strategy—In our opening session, you’ll learn how to be a ringmaster who successfully navigates the three rings of the social media circus. We’ll also […]

If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are really into social analytics. These new Company […]

When professional telemarketers get caught up in the fundamental norms of outbound telemarketing, they tend to forget how to distinguish which aspects of their style are beneficial and which are detrimental to their goals. It is important to assess whether a certain action – whether part of a routine or an experimental move – can […]

When you prospect for new B2B leads, you are looking for new business opportunities. But what should you do if you do not have any idea about who to get in touch with? That would be a problem for your lead generation campaign. When something like this happens, a lot of marketers always go for […]

Let us put it this way – content will always be king. This is especially true where lead generation is involved. I mean, if you do not have a compelling, informative, as well as attractive content, you will not be able to attract enough prospective sales leads. That is why creating the best content should […]

It is rather simple, but promoting your business could be a very daunting task. You need to know how to do it properly, lest you waste your efforts or investments. Generating sales leads is a daily challenge for various businesses, and you need to use every tool available to succeed in lead generation. Sometimes, you […]