Not Your Grandma’s Sales Cadence: Selling in 2020 – The Kickoff

Not Your Grandma's Sales Cadence: Selling in 2020

Sales cadence is one of the most popular sales tools, and Callbox has got the right one for you:

Not Your Grandma’s Sales Cadence: Selling in 2020.

The first leg will happen on February 27, 2:00-4:00 PM at HubSpot Singapore, (60, #10-03 Anson Rd, Mapletree Anson, Singapore 079914).

Fresh from last year’s sales prospecting masterclass series which focused on providing insights on modern ABM sales prospecting strategies, the lead management solutions leader is back, all up and ready to share another sales and marketing tool that has been working well for them in generating leads and closing deals for the past fifteen years.

This year, Callbox delves into the middle of the funnel, focusing on proper lead nurturing and qualification, and enhancing a prospect’s engagement by using the right sales cadence. A stage in the buyer’s journey that is quite difficult to manage as it conjures a bulk of critical steps on handling leads from marketing to sales as well as tightening lead quality.

In the upcoming masterclass, Callbox will free the funnel from bottlenecks by sharing knowledge on the right sales cadence that will help carry out successful hand offs of leads from marketing to sales.

The following topics will be discussed:

  • A Sales Cadence That Will Land You Meetings
  • Elements Of A Sales Cadence
  • Channels And Content Commonly Used
  • Expanding Your Sales Cadence
  • Different Messaging For A Different Purpose
  • Sales Cadence For New Sales
  • Sales Cadence For Repeat Business

Callbox’s seasoned femme leaders will facilitate the masterclass: Charmaine Española, Callbox’s Creative Director for Marketing will be the speaker, and Bernadette Huele, Sales Manager for APAC and Thea Pilipina Algoso, Outside Sales, as host and Q&A masters.

Attendees are ensured of the following key takeaways:

  • Acquire ease in tracking your place in the process without duplicating or missing a step.
  • Be able to refine challenging points and identify the most effective steps in the process. 
  • Learn to focus and prioritize efforts on the most important tasks through sequencing.

Be there at HubSpot Singapore on February 27, 2:00-4:00 PM and learn how to manage your leads with ease and transform into high converting opportunities at, Not Your Grandma’s Sales Cadence: Selling in 2020.


Watch Out! Callbox will Invade Dreamforce 2016!

Watch Out! Callbox will Invade Dreamforce 2016!

In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.” 

No disrespect to JFK, but this year’s Dreamforce, which is only a week from now, could be the single biggest gathering of influential tech and business minds outside of when Steve Jobs and Bill Gates dined together.

Funny thing is, that does not hint even a morsel of exaggeration.

It’s not often that mere mortals like us get to rub elbows (and perhaps, exchange numbers) with industry leaders and trailblazers, scientists and advocates and all the people we look up to such as Marc Benioff, Melinda Gates, Mark Cuban, Tony Robbins, and the head honchos of top companies and startups alike. It’s not often that we get to talk and compare notes with thousands of other people who speak the same jargon. If there’s no adjective that combines mind-blowing and awe-inspiring and electrifying with a dash of humbling, it’s about time they made one. Or they could just turn Dreamforce into that adjective.

Of course, Dreamforce is also the best venue and provides the best excuse to become a sponge and be curious – there are thousands of sessions to choose from and hundreds of hours of keynotes and trainings and workshops it’s like a Disneyland for tech guys and entrepreneurs. Even the rule here is elementary: Be so curious it borders on being stupid. Don’t worry, most participants are too busy learning every bit they can to judge.

Incredibly, that’s not the main reason the Callbox team is invading Dreamforce 2016.

More importantly, the Callbox team would like to take this opportunity to meet and thank our past and current clients for trusting us with their business, as well as win over potential partners who just have a couple of questions to ask. We would really appreciate to get up close and personal with you. So if you want to know about our latest innovations or how we’ve managed to lead the pack in lead generation especially for IT and software, you know where to find us starting October 5th. Don’t worry, we’ll make ourselves – and that includes our CEO, Rom Agustin, himself — available to you.

Coffee and leadgen sound just about right, and they’re on us.

Now, let’s walk the walk. We’re coming because of you, and we’re not asking much except for a minute of tete-a-tete. Who knows, signing up here could be one of best decisions in your life.

Sign me up for coffee and some great conversation!

Get the latest updates on The Savvy Marketer’s Blog

Meet the Callbox Team at Dreamforce 2016!

Meet the Callbox Team at Dreamforce 2016!

“A rock star, a politician, and an entrepreneur walk into a bar…”

No, that’s not an introduction to an oft-heard bar room joke. That’s just a highly possible scenario in one of the most anticipated and participated tech events in the world – Dreamforce. On October 4-7 this year, the streets in downtown San Francisco are expected to swell from almost 200,000 participants not just from California and the US, but all over the world. And yes, some of them are rock stars, political figures, and business leaders.

What is Dreamforce?

Dreamforce is an annual customer conference hosted by Salesforce, a leading customer relationship management (CRM) and Software-as-a-Service (SaaS) provider. It is also one of the largest gatherings of sales and marketing and tech people, IT professionals, developers, startups, entrepreneurs, executives, and pretty much anybody, actually, who’s interested in improving their company in terms of systems, processes, innovation, and of course, ROI. It’s a one-of-a-kind customer forum made up of more than 2,000 sessions and hundreds of hours of keynotes, trainings, and demos. Hillary Clinton, Colin Powell, Sir Richard Branson, Metallica, Red Hot Chili Peppers, The Foo Fighters, and Bruno Mars have all graced an edition of Dreamforce. Really, it’s part conference, part festival, part concert, and part social gathering.

Why Attend?

The Dreamforce website promises that, “… you’ll learn, connect, and grow. You’ll mingle with thought leaders, industry pioneers, and thousands of your peers, and you’ll walk away with knowledge, connections, and memories that last a lifetime. Best of all, you’ll have the time of your life…”

Great PR job by Dreamforce, but don’t take their word for it.

Be there and see and experience it yourself.

See, the Callbox team is also going to be there. Being one of the most trusted and recognized leaders in B2B lead generation, we thought you might want to personally ask us how we’ve  managed to exceed our clients’ expectations year in and year out. Four of our executives, including our CEO, Rom Agustin would relish the opportunity to talk with you about the Callbox brand of lead generation, our vaunted SMART Calling program, the very efficient Callbox Pipeline Lead Nurture tool, or just about anything marketing. If you are or have been a client, we’d also love to meet you there and thank you for the partnership. Coffee’s on us!

And oh, did I mention one of the best live acts in the world is going to be there, too? Yes, U2 (Bono and the rest of the gang) is headlining DF16.

Believe me, I’d happily part with a few hundred dollars in exchange for a week of learning about the industry, getting all the product updates, and meeting like-minded people. Of course, getting a Dreamforce certification plus the possibility of snapping a selfie with Bono could’ve been reasons enough.


The Callbox Team will be there October 4 to 7. Schedule your meetup by clicking on this link:



We can’t wait to meet you!

Callbox Team at Dreamforce 2016Read more Callbox News and Events today!

Or get the latest updates on The Savvy Marketer’s Blog

Callbox on Money Mind: What a CEO Had Known About the Philippines Long Before its President Did

MONEYMIND-SHOW1Things are looking good for the Philippine economy. Considered the “sick man of Asia” not long ago, it has transformed into a “Rising Tiger”, thanks to a stable fiscal and monetary system and a sound macroeconomic policy. That the government singled out Business Process Outsourcing as a high-potential and priority development area for investment was a smart move as far as economic foresight is concerned. Over the past decade, the Philippines’ BPO industry has seen tremendous growth – revenues and employment have expanded tenfold since 2004, and the industry sees an average yearly growth rate of 20 percent.

Asia’s Fastest Growing Economy

In the “Philippines Special” episode of Money Mind aired over Channel News Asia, the Philippines was lauded as Asia’s fastest growing economy, due in large part to the flourishing BPO industry. As a matter of fact, the BPO industry in the Philippines is one of the biggest driving forces of the vigorous economy. Consider this: during the global financial crisis in 2009, it was (only) the overseas remittances that kept the country from recession. The year after that — and this was when the country was universally acknowledged as BPO Capital of the world – almost $9 billion in revenues was generated by the 500,000 employees in the BPO sector. Fast forward to 2015: the BPO workforce has more than doubled – more or less 1.1 million – and the revenue increased by 114% to more than $21 billion. That number is second only to the remittances by Overseas Filipino Workers ($26-30 billion). Clearly, the title “BPO Capital of the World” isn’t just for bragging rights or some nominal honor. It cemented the nation’s stake as the next techno hub, and more importantly, brought food to millions of tables.

The BPO Leader from the Province

But here’s the best part: the BPO revolution didn’t just cause a stir in the capital city. In fact, when BPO was just a fledgling industry in the Philippines, one company has already started to make a name for itself in Panay Island in the Visayas: Callbox.

First Callbox Building

First Callbox Building circa 2004


Current Callbox Office

In 2004, a small startup in Los Angeles decided to set up shop in Iloilo City, the regional capital of Western Visayas. This, after the company’s founder and CEO, Rom Agustin, realized that, on paper, his home country had all the key ingredients necessary for it to transform into a growling tiger: a fast-growing middle class with money to spend, low labor and operating costs, and a 90-plus-million strong, largely English speaking population. Fueled by the desire to give back by investing in the country’s most important resources – its people, Mr. Agustin chartered a clear course towards success in the BPO industry.

Read more about: Rom Agustin and Callbox’s humble beginnings

Going “Glocal”

It turned out the opportunity was better-looking in reality than it was on paper. In a little more than a decade, the homegrown company with a humble office in Iloilo City has expanded to Davao, another booming metropolis in the southern Philippine island of Mindanao, to offices in the US, the UK, Australia, Singapore, and Malaysia, serving hundreds of multinational companies from more than 20 countries around the world.

Locally, it has spurred economic growth, paving the way for other BPO companies to invest in Iloilo City. The influx of BPO firms provided thousands of jobs to the tech-savvy young population, which in turn, had a positive effect on a number of other business areas, such as the retail, real estate, and telecom industries.

Related: Behind the Scenes: Callbox on Money Mind Show in Asia

It’s More Fun in the Philippines

There’s plenty to look forward to in the country, what with the dawn of a new administration. And as outgoing President Aquino said, “We are determined to prove to the world an important truth about our country: In the Philippines you will find a place where the government is focused on investing on its greatest resource, its people; a nation where entrepreneurs are viewed as partners, and where everyone works to prove that, for tourists and businesses alike: It’s more fun in the Philippines.”

Incidentally, Callbox’s CEO Rom Agustin had known that way before it became a catchphrase.

Watch the Money Mind Asia full video below:



Callbox Ranks No. 1 for Best Lead Generation Service for 2016



Read the full review by TopTenReviews here:

Philippine BPO Firm Callbox Plans Expansion in Iloilo City

Iloilo, City, Philippines, Sept 7, 2015 — Business process outsourcing (BPO) firm Callbox, one of the original BPO companies, to invest in Iloilo City, is investing additional money to expand its operations in the city.

Callbox chief executive offficer Rom Agustin stressed that the investment bodes well for its plan to create 2,000 new jobs by 2016.

Callbox will acquire more facilities as well additional manpower to strengthen its growing worldwide operations.

“The expansion will secure a dynamic future for the company, bolster our commitment to deliver quality services, and provide a terrific boost to the local economy by creating more full-time jobs for the Ilonggos,” Agustin said.

“The low cost of doing business in the city and the availability of a large talent pool possessing strong English skills make it a top destination for business outsourcing,” Agustin reiterated.

Callbox will hire additional customer service representatives (CSRs), search engine optimization (SEO) specialists, web developers, web designers, and graphic designers.

Originally published in here.

Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia

Callbox and Salesforce IntegrationYears of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development.

The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine.

Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy.

In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights.

Putting the clients front and center: Callbox integrates with Salesforce

Not a lot of business folks would question how Salesforce is dominating— in a rather lopsided fashion — the current enterprise cloud platform war. It’s not even close. With its acclaimed software stability and supportive ties with customers, partners and developers, Salesforce offers the one true payoff for enterprise CRM.

But it’s not just the reputation that has led Callbox to finally bring Salesforce into the mix; we have always been a resolute fan of new technology and game-changing shifts, which is exactly what Salesforce is and has always been about. When you aspire for innovation, you can’t help but partner with the most innovative company in the world.

Prospects who have long entrusted their data to Salesforce can now be serviced by the Callbox without the fuss of manual migration but with the same certainty and level of convenience they’ve been accustomed to. That premise alone opens up to an entire new experience, not to mention the clear operational and bottom-line benefits for both sides of the equation.

Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce


What is DialStream?

Callbox DialStream gives your business the edge by providing a faster, more efficient way of contacting, connecting, and closing more leads.

Salesforce Integration
You want Callbox to generate your sales leads for you, but you and your sales team are very comfortable using Salesforce to manage your leads and sales activities. Solution: DialStream.

Turbo-charged Dialer
Built with such speed and flexibility, DialStream delivers massive efficiency gains and better overall sales performance. Opportunity waits for no one, so we work fast.

Smarter Conversation
DialStream makes way for better and smarter engagement with prospects as it presents customer data relevant to each call.

Achieve maximum efficiency and phone productivity

When you sign up for a lead generation campaign with us and would prefer your Callbox team to work with your prospect lists directly from your Salesforce account (Enterprise), Callbox DialStream makes it possible.

Our dialer solution is seamlessly integrated with Salesforce, which means that:

  • Your Callbox callers can dial your Salesforce contacts directly through DialStream; No software installation or contact data migration required
  • When your Callbox callers add notes to each call, send an email, or leave a voicemail message, all data are logged directly to your Salesforce account in real time
  • Call reports (duration, result, etc.) can be generated using the Salesforce report engine

Contact us to learn more about this amazing solution.

Callbox Expands its Operations in Asia With a New Callcenter Facility

Los Angeles, CA – November 25, 2005 – based Callbox, officially opened its second facility in Iloilo City, Philippines on November 9, 2005 to meet increasing demand for its world-class outsourcing services. The sprawling site, topping 16,000 square feet was specifically designed for modern task-group style operation, allowing dozens of clients to be served by their teams in dedicated office suites. Custom-designed workstations provide agents more workspace, more comfort, easier inter-team coordination, and a more creative environment than any call center to date. Callbox can now accommodate over 450 highly qualified agents and technology specialists.

“Callbox is not surprised to be doubling its capacity for the seventh straight quarter. It’s only good business to respond swiftly to sheer demand. It’s simple reinvestment in our people and our clients.” said Glen Norris, Chief Operations Officer. Due to demand for ever-broader services, Callbox is designing all unmet infrastructure projects to scale directly to large-scale business process outsourcing center.

Callbox continued its technical innovation by integrating all call reporting and telecom operations seamlessly with the first facility, proving their concept of open source LAN independent call processing. It’s important for our clients not to be limited to any third-party feature set or hardware, whereas our main concern was to prevent geography from limiting our clients’ expansion. The only solution was to design and build our own switch network. Writing the first end-to-end open source contact center took us man-years, but now we can provide exactly what our clients request, 90% of the time. …[and] we’re free to scale just as fast as our clients want to grow, unharnessed by expensive hardware and consultants. That’s a good feeling.

Within three weeks of opening, the second facility already accommodates 11 new accounts. With technological proof-of-concept behind them, and daunting business volume on the horizon, Callbox will begin third facility drawings January 2006 in order to break ground within 12 months.


New multi-channel web-based CRM tool integrates callcenter power, enabling managers and sales professionals to streamline business development

Los Angeles, CA – February 5, 2006 – Callbox launched PipelineCRM©, the first web application developed to provide managers and sales professionals an ideal customer relationship management system that transparently integrates the contact center (“call center”).

PipelineCRM©, provides all the essential functions of a modern CRM tool:

  • Private logins for each sales professional
  • Event calendar
  • Alarms
  • Searchable contact history
  • Real-time sales pipeline view
  • Managers can view regional real-time campaign results
  • Managers can drilldown to view any sales professional dashboard
  • Prospects are refreshed at any defined interval
  • Flexible reports for both salesforce and managers


In addition, call center power is fully integrated:

  • Leads mined by the contact center appear to the salesforce as they are found via any channel (web, email, IM, SMS)
  • Appointments scheduled by the contact center are added to the salesforce calendar(s)
  • Unlimited number of calendars/sales territories
  • The contact center keeps the sales process moving by reminding both prospects and salesforce prior to appointments
  • All reports reflect both salesforce and call center progress in real-time

Built with best practices, open source architecture, the PipelineCRM©, intuitive “Outlook-alike” dashboard incorporates email messaging, quality monitoring, digital voice recording, and call list and prospect import/export. PipelineCRM©, is the result of years of cooperation and client feedback, capitalizing on well-evolved processes. Managers can view the dashboard and sales pipeline of any sales agent, any region, or the whole campaign, at any time, from anywhere, and get an up-to-the-minute report on both closed sales and forecasting in any format [html, csv, pdf]. Sales Managers love it.

Callbox Chief Operations Officer Glen Norris said, “Although we designed PipelineCRM©, for a multi-tier large-scale salesforce, we made certain it neatly rolls up to be quick and meaningful for lighter volume 1-5 seat campaigns. … We’ve helped clients grow very very quickly. From now on they are not going to need to migrate a thing.”

PipelineCRM©, is a clear indication of Callbox’s continuing commitment to delivering client satisfaction through “managed and measurable” growth. Callbox provides PipelineCRM©, to all clients as part of Callbox’ customer contact services package. Contact Callbox for a demo now.

Callbox Goes Bilingual

Los Angeles, CA – June 2007 – Research has it that the percentage of U.S. Hispanic population is exploding. We’re talking about consumers spending more than $300 billion a year – and that figure is projected to triple by 2010. Spanish is the first language of approximately 90% of U.S. Hispanics, and a majority of them report that they are more comfortable speaking Spanish than English.

Don’t let a language barrier stand between you and your potential to increase your sales and serve your customers better. Callbox’s highly-trained English and Spanish-speaking representatives handle customer questions, complaints, inquiries with the highest degree of courtesy and professionalism. Aside from having strong written and verbal communication skills, they are proficient in the use of web-based tools and are self-motivated and team-oriented. With our bilingual representatives serving your customers 24/7, your business enjoys enhanced customer relationship and support.

CallBlaster Instant Connection

Los Angeles, CA – March 2007 – Now you can deliver a pre-recorded message to any of your customers by phone. If they have specific questions about the message, or want to act immediately, they can press 1 to be connected instantly to a live agent, your home office, or any number you designate. This allows you to reach much larger audiences, very quickly, on short notice, without paying for additional staff. (Federal law prohibits prerecorded message delivery except to your existing customers/affiliates.)

Website Marketing: CallMe! Button Instant connection from your website

A visitor to your website can enter their phone number and click CallMe! In seconds, they will receive a call from a friendly live agent. They can also be called after a specific interval. An interested but occupied customer could select ‘Call me in 10 minutes’, or head to lunch and select ‘Call me in 60 minutes’, or they could head out to their car, type in their mobile number, and select ‘Call me in 20 minutes’.

Email Marketing: CallMe! Button Instant connection by email

Now you can instantly give attention to your customer by email. How?

You or Callbox can email your marketing message or advertisement to your target prospects, with a CallMe! button right in the email! Interested prospects can connect to a live agent instantly. We have reduced the barrier to engage to a single click.

Not only does it work, but people naturally want to see it work. “Will they really call me right now?” Yes we will. (Note: CallMe! is now known as HotConnect!)

Great News with High Volume Order – Taking with Zero Hold Time (ZHT)

Los Angeles, CA – February 2007 – Sudden high volume traffic, such as that generated by television advertisements, is cost prohibitive to handle with 100% effectiveness. How can you process hundreds or thousands of potential orders in a 10 minute period without paying for hundreds or thousands of agents? Inevitably you need to put callers on hold and hope an available agent will take the order before the sure-sale hangs up. Any reduction in hold-time directly increases sales, and Callbox has reduced the hold-time to zero.

Here’s how it works:

“Thanks for your interest! All agents are busy due to overwhelming demand. But we have taken note of your phone number and we will call you back in 20 minutes! If you don’t want a callback, just press 2. To have your call returned to a different number, simply enter it now and hang up.”

ZHT ensures your callers never have to wait on hold! They can watch TV, eat lunch, or take a drive instead of spending valuable time on the phone, tying up the line, sighing along to the hold music. Now your callers can just enter their mobile number, hang up and head out the door knowing that the call will come, with zero hold-time. In the meantime, the phone is not tied up.

  • Collect callback numbers for later
    “Your call is [5th] in line. Your estimated wait time is [5] minutes. Don’t want to wait? Just press
    1 and hang up! We will call you back as soon as we can.”
  • Callback when it’s their turn
    “Your call is [5th] in line. Your estimated wait time is [5] minutes. Don’t want to wait? Just press
    1 and hang up! We will call you back in about [5] minutes.”
  • Don’t lose your place
    “Your call is [5th] in line. Your estimated wait time is [5] minutes. Don’t want to wait that long?
    Just hang up! If you call us back within [5] minutes you’ll still have your place in line!”

Let us improve your customer’s experience with ZHT. In turn you will enjoy:

  • Decrease in the percentage of irate holders
  • Decreased active phone lines in use
  • Decreased average queue depth and hold times
  • Increased callback requests
  • Increase in the percentage of voluntary holders
  • Increased callback sales
  • Increased sales per hour