Callbox Lead Generation Blog

When it comes to B2B success, who delivers more — marketing or sales?  The answer lies in alignment. When these teams collaborate, businesses experience a 36% increase in customer retention and a 38% rise in sales rates. Yet, many organisations struggle with disconnects. Sales focus on closing deals, while marketing prioritises lead generation, often leading […]

Enterprise Resource Planning (ERP) is business process management software designed for medium to large businesses that allows them to manage and automate their business operations. It covers a wide range of business functions and processes such as manufacturing, marketing and sales, Inventory, HR, Finance, planning, purchasing, etc. When selling ERP software, different people within the […]

Companies always find themselves in some sort of dilemma. But what’s running a business without running into a roadblock anyway? Whatever the industry your enterprise belongs to, you are always faced with the challenge of keeping it afloat. Selling a certain range of products – from software to cleaning services – requires a great deal […]

As marketers, we all know that lead generation is a way of finding new leads for your business. In lead generation, you are building trust with your prospects. It involves nurturing by sending the right message to the right people to create brand awareness, establishing interest and eventually making a sale. In modern lead generation, […]

Regardless of the size of your company or what type of industry you’re into, lead generation is important because it creates interest in your products and services among your target audience. And in order to be truly effective, it is essential that your sales and marketing departments are aligned when it comes to identifying a […]

It’s a new year and everyone is excited for new opportunities. If you’re looking to start a business in Asia, you might want to consider exploring a business investment opportunity in Malaysia. According to The Star Online, World Bank expects Malaysia’s economic will increase to 4.3% in 2017.  Sitting right next to a highly developed […]

I was chilling on a comfy sofa sipping a cup of mint tea at Acme Bar & Coffee, a lofty cafe beside KLCC, when a co-worker of mine, Sazali, came in and got his own drink, matcha. It was almost 6pm and we both just got off from the office, and an after-work tea drinking […]

Homes are cleaned and decorated, debts are settled, offerings and prayers are made, plenty of foods are prepared and new clothes are purchased and family members reunite – things that Malaysians prepare before the New Year comes. Planning ahead is good habit. In business, filling out your calendar with forward actions for the coming year […]

World famous pretzels Auntie Anne’s had to rename one of its delightful pretzel variants before it got a Halal certification for a franchise in Malaysia. This is a strict requirement for investors in Malaysia before they can market and sell their brands, more so to be more aware of the race’s sensitivities to adhere to […]

I’ve been trying to get a meeting with the CIO for 2 weeks now and was so happy when I got hold of him on the phone. The conversation is going the way I want it to be. Suddenly, he asked “Can you explain to me in details how your product works and the process […]

Knowing your ideal customer is important before reaching out to them. It’s essential to have a targeted list so your team’s effort will not be put to waste. The information you gather in profiling a list makes it easier to identify why customers buy from you. The more information you have about your customer, the […]

Distribution, transport, freight, hubbing and consolidation, orders and retailing are among the basic prime services of a logistics company. Their workflows are numbers-driven and require proper time management. In Malaysia, the logistics business comes next to manufacturing in terms of progress but both have contributed to the country’s booming economy. Despite the challenge on prospecting, […]