Multi-Touch, Multi-Channel Marketing

The avergae B2B buyer now interacts with at least six different marketing channels when researching a solution, and it now takes 6 to 8 touches for marketers to generate a valid lead.

That means, to capture and convert today’s B2B customers, you need to reach them where they’re actually looking and stay top-of-mind through their buying journey. That’s what callbox’s multi-touch, multi-channel marketing capabilities let you achieve.

Callbox designs and deploys targeted marketing campaigns that combine the right mix of channels to maximize engagement. In each campaign, we carry out as many conversations and touches as needed to connect with your target prospects.

Callbox Multi-Touch Multi-Channel Marketing

In marketing, you must be where your customers are. It’s a challenge, especially since customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. But if customers today have more choices, there are also more ways to reach them than we could have imagined not so long ago. Callbox understands that. And that’s why we developed — and perfected — this Multi-Touch Multi-Channel Marketing Approach that turns prospects into qualified sales leads in half the time than it usually does.


Callbox initiates contact through targeted email – that is, having attention-grabbing subject lines, brief but precise body text and compelling calls to action, which almost always guarantees better open and reply rates. Thousands of initial and follow-up emails are sent via Callbox’s email system — fully equipped with open and click tracking, and KPI reporting.


To generate conversations and responses from prospects, Callbox’s SMART Calling System facilitates outbound calls – by analyzing email open and response times and other online activity, SMART Calling makes sure prospects that are most reachable at any given moment are moved to the top of the calling list, resulting to higher conversion rates for your campaign.


Callbox Pipeline’s social media feature allows the team to systematically scour the web for prospects whose profiles match those that are in the contact list. The client may also opt to have Callbox send out messages to all connections made to maximize chances of generating leads.


With the Callbox chat software,  SalesChat 365, installed in your website, Callbox representatives are available for 24/7 live chat that will allow your web visitors to talk to your Callbox team in real-time, allowing for quicker conversion. Qualified prospects identified via chat sessions are entered into your Target List and appropriately tagged and nurtured via both manual and automated touchpoints.

How Callbox SalesChat 365 Works


As a way to reinforce your branding, custom text and banner ads are uploaded to Google Adwords and displayed to your target prospects on Google-owned websites such as Gmail, YouTube, and Google Search, and Google network websites, such as popular news sites and blogs. Prospects that click on those ads and visit your website are identified and nurtured into leads via call and email.

Callbox also creates a dedicated landing page in conjunction with your campaign. Highlighting the main features and benefits of your product or service, the landing page is equipped with a web form to allow prospects to send in a contact request.

How Callbox Remarketing Works


To top it off, Callbox has supplementary SMS capabilities. Through this, the Callbox team is able to guarantee that neither you nor your prospect forgets about your scheduled appointment as you receive text alerts and reminders.

All this puts the holy grail of marketing within your grasp – reaching the right person with the right offer through the right channel at the right time, while reducing costs and improving the efficiency and productivity of your marketing efforts.

Call or email us today to find out how we can make your sales soar with the Callbox Multi-touch Multi-Channel Marketing approach.