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The Most Credible Phrase In Lead Generation: I Don’t Know

Yes, a lot of telemarketing representatives and sales managers will cringe at the thought of saying those words, and for a good reason. They are trained and focused on being the experts in a particular business, where their words will convince their potential sales leads that they can be trusted. Saying, or admitting, that they do not know the answer to a question is a bad sign, one that can ruin the success of a lead generation campaign. But that is not always the case.

The first thing that you have to remember is that no one is perfect. No matter how much you study or prepare yourself before an appointment setting call, there will always be a case where you may not be able to answer a question. It may sound counter-intuitive to admit that you do not know the answer, but actually, it can work the other way around.

A lot of business prospects are tired of hearing marketers and sellers claiming that they have all the answers to their current business woes. So it can be a refreshing change to hear someone admit that they do not know something, perhaps along the lines of how a prospect’s business operates. This creates an opening for you to know more about the prospect. Ask them how they go about their business, learn from their demonstration, check all the facts, and look deeper into their problems. Only then will you be able to come up with a winning solution.

That is the winning strategy in gaining more B2B leads for your business.

Where To Get Quality Business Leads For Your Telemarketing Campaign

Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list.

You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria.

An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry. This is often the problem with pre-qualified business lists because the buyer (in this case, you) will never know how many competitors in the same market, or even the same micro niche, have already gained access to that list of qualified business leads. Imagine if you were to buy a list that usually costs several hundred dollars; you’d expect your b2b telemarketers to be able to convert or get business appointments with these businesses because they are high quality leads. However, if your competitors have also purchased the same list, then your chances of converting these leads will be drastically reduced no matter how much they fit your criteria. Not only did you waste critical funds, but you’ve also wasted the time and effort of your employees.

The best way to ensure that your telemarketing campaign cold callers only contact qualified leads that you can actually convert and haven’t been purchased by your competitors yet is to outsource your lead generation to a professional b2b lead generation service provider. These leads you get from these companies are freshly sourced. Meaning, you get the first opportunity to offer a solution to their problem. And because the business list was generated specifically for the use of your telemarketers, you can be assured that no other competitor will present another offer to your business leads as you close the deal. All that’s left is for your telemarketers to set the business appointments and your sales representatives to close the deal.

Having an exclusive business list of qualified b2b sales leads, professionally trained and experienced b2b telemarketers, and an engaging telemarketing script are the most important factors to secure if you want to have the best telemarketing lead generation campaign for your business.