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3 Branding Mistakes In Lead Generation

Branding practically means everything in business. This is the face and soul of your company. Your brand will also influence your effectiveness in lead generation campaigns. It is the first thing that prospective B2B leads will hear from you, and it has to be one that will stick to their minds the most. Of course, in the quest for creating memorable brands, many entrepreneurs often make the mistake of producing catchy names. Later, these turn out to be huge headaches, reducing their ability to effectively generate sales leads from the market. You should not make the same mistake. So, how should you go about it?

  1. Research – you might have come up with a catchy brand, but you may not be the first one. To avoid legal, and costly, arguments with rights owners, you should research the existence of the name. Check the internet or the patent office; see if your brand name is there already.
  2. Applicability – some entrepreneurs create brands that work well in only a small area. If you have plans of expanding, or using broad marketing mediums like telemarketing, it is best that you create a brand that anyone will understand or remember better.
  3. Relatedness – this part may be a bit tricky, but the rule of thumb here is to use a brand that is related to your business. If you insist on doing different, then fine, go ahead, you got nothing to lose. But you have to make sure you can connect your brand to your business properly come appointment setting time.

Simple enough, right? But these are sure to help you avoid lead generation troubles associated with branding.

 

How To Create A Positive Business Image In Lead Generation

How To Build A Good Business Image

A good business image is everything, let no one say otherwise. Think about the companies we know today, like Apple, Microsoft, Walmart, Ford, Pfizer, and even Gucci. When you hear their names, you recognize them immediately, right? That is the power of image. And that is a quality that bring in the sales leads. For a lead generation campaign to be successful, you need to create a powerful image in the minds of your business prospects. Now that is a challenge that a lot of marketers are trying to solve. It can make all the difference in their ability to generate qualified B2B leads in the market. So, where should you be starting?

 

First of all, you need to consider what your image in the market should be . Remember that your image must contain the thoughts, feelings, beliefs, opinions and visions customers and business prospects have about you. It must also represent the  products and services that you or your company bring to the market. Take note that your company image is based on what your market thinks of you, not how you think of yourself. The most successful company images are those that have customers thinking exactly of what you wanted them to think of your business. This alignment of market expectations and company capabilities is what makes an appointment setting campaign easier to do.

 

Also, do not forget that creating a positive company image requires the use of various marketing mediums. Whether it is by email, print ads, telemarketing, or any other medium, you have to ensure consistency and accuracy of the message you convey. Effective image building is an important step before you start any significant lead generation campaign. For example, start with your company logo. Is it attractive enough to business prospects? Does it reflect on the nature of your business? How about your taglines? Do the words used best state what your company is all about? Look into your employees as well. Do they follow the spirit of your company? Do they attend to customers with a smile? These are just examples of what you can do to improve your company image.

 

Another point to consider would be the products and services that you offer your business.  You can praise your offering all you want, but if they fail to deliver, you get a negative customer response that is worst than you handle. If you cannot do anything about your products, you might as well be honest about it. Even if it means losing a potential sale, if it can keep you from committing a major marketing blunder, then it is worth it. You have your brand’s image to protect in the long run. Your image, when properly nurtured, will be strong enough to get you your B2B leads.

 

By cultivating a positive image, you ensure that your business will prosper in the long run. Lead generation campaigns would be much more rewarding, as long as you have a positive image in your market.