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The Function of B2b Lead Generation

By: Markus Lundin

The need for a company to find business to business sales (B2B sales) has grown considerably with the abundance of contact and marketing information on the Internet. B2B lead generation is the process and steps to take in which you can market your business to another business whether through blogging, social networking sites like Twitter or FaceBook, and even modified press release coverage for blogging. With the diversity of the Internet any business not taking full advantage of what it has to offer should consider them self living in the dark ages.

B2B lead generation is taking flight and many businesses are getting on the bandwagon and making the most of this incredible idea. Twitter has been the talk of the town with creating new applications that are compatible with handheld devices such as the iPhone and setting new expectations in the name of social networking. Using join us” links and following people or businesses through Twitter has become a huge leader in B2B lead generation marketing.

Getting the word out not to just potential customers, but other businesses is a great way to expand your reach of business. If you are a manufacturer of computer parts than you can go to these social networking sites and create a good business to business marketing scheme. This is what technology is opening the door for and if you are reluctant to walk through it than you are only cheating yourself. No matter what side of the door you are on opening up communication between businesses can benefit every party involved. Not only can sites like Twitter or FaceBook spread your company name but it can link to invaluable information for businesses that are interested in what you are offering.

The power of blogging has become one of the greatest marketing strategies the Web has ever seen because this puts people in touch with people all over the world. Much like forums, blogs are creating new avenues of people meeting people and is the prime function of what B2B lead generation is all about. Creating a business lead in the new generation of networking from business to business and popularity that this is getting is unfathomable.

This is a fairly new interest in the world of Internet marketing but as the Web grows and reaches new plateaus so does the way we access it and manage it. The Internet has become such a valuable resource some companies are closing the doors to their physical stores and just taking up shop on the Web because of marketing strategies like SEO, B2B lead generation, and Google AdWords. The future is here and they are using the Internet in just about all walks of life in terms of reaching out to a broader spectrum of clientele. Getting on board now is only going to benefit you in the long run and make you more prepared for where this is all going. In terms of the Internet itself it’s still just a baby in a very large world that connects it through its nature. Utilizing and maximizing the full potential it has to offer will only make your business world a more fruitful and prosperous venture.

 

Generating Leads From Trade Shows and Magazines

Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business.

As any job seeker can tell you, networking generates far more job offers than simply reading the want ads each morning. The same is true of business leads. Networking with your peers is likely to generate far more business leads then putting an ad in your local newspaper. That is because of the exponential nature of the social and business network.

Say you tell five associates about your great new business. Each of those five associates tells five of their friends and associates, and so on and so on. You can see how quickly your circle can expand. Word of mouth advertising is the most cost effective advertising of all. It’s free and it can generate an exceptional amount of interest in your business

Trade shows are another excellent source of business leads. Trade shows take the networking concept a step further by gathering together executives and business owners for a common purpose. Trade shows can focus on a specific industry or a specific market. For instance, we have a trade show here each fall to which all the local businesses are invited. This provides an excellent opportunity for business executives and small business owners to meet each other and discuss their products and services. This show generates excellent business to business leads year in and year out
Industry specific trade shows are an excellent source of business leads as well. For instance, the computer industry holds many trade shows throughout the year, including the well known extravaganza in Las Vegas each year. By concentrating on one industry, the vendors know they will be able to generate good business leads among an audience that is already interested in the product or service they provide. This focus can eliminate a lot of the wasted effort that often accompanies efforts in business lead generation.

Trade magazines can be another excellent source of business leads. Unlike advertising in your local newspaper, or general purpose magazine, trade magazines are focused in on a specific industry. Trade magazines are generally read only by those involved in that industry. Believe me when I say it – no one reads Network Computing for fun. By advertising in a trade industry journal or magazine, you can be assured of reaching a targeted audience for a reasonable price. There are a number of trade industry journals, both online and offline. Check their circulation rates to make sure you are getting the most bang for your buck

Being flexible, creative and friendly goes a long way when searching for business leads. Be creative, think of things the other guy has not. Tell the people you meet every day about your business. Try b2b telemarketing services. The more you get the word out about your business, the more business leads you are bound to generate. Always strive to be the best in everything you do. Your drive and determination will help you stay a step ahead of the competition.

New Business Leads

by Jill Morrison

New business leads will help to improve the productivity of any business. If your company is not continually generating new lbusiness to business eads, your sales are likely to drop and the business may crumble. There are many options in finding new leads to improve sales revenue for your company.

New business leads can be found on your own with some creativity and persistence. You can send letters, create a newsletter, make phone calls, or visit potential clients. You may also want to visit trade shows or conferences to market your product and company as part of your business to business lead generation efforts.

You can locate new business leads on your own, but should create a target audience before approaching potential clients. When you utilize b2b telemarketing services for example, you can choose to target individuals according to age, income, credit, gender, lifestyle, or location. You can also target businesses by size, credit rating, sales, years in business, stock exchange, websites, or geography.

If you need additional help finding business leads you can purchase leads from certain companies. Though you may not want to pay for leads, this may lead to increased revenue in the future for your business. The best companies for new leads will offer e-mail marketing options so you can respond to leads quickly and efficiently.

Outsourcing B2B Telemarketing Services

Telemarketing

By: Mark Swanson, Director of Business Development, Tele Resources, Inc.,

There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. In addition, the 2006 DMA Response Rate Study found that Telemarketing in the B2B environment has a response rate of 9.11 percent.

Business to business lead generation is more than just the process of having a room full of agents making calls. In fact many organizations have sales agents making calls during the daytime. This is commonly construed as something other than telemarketing services. However, nothing could be further from the truth. No matter what size the sales force, if they are making outbound calls to prospects then they are telemarketing. It is important to have the legal requirements for this process as well as the technology to support FCC ( NewsAlert) regulations. Most of the sales force process can be handled by telemarketing agents and the data can be better processed and follow-up calls better organized. In the face of data requirements and federal regulations, outsourcing B2B telemarketing services to help increase business to business leads has become one of the most effective telesales options.

One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. Telemarketing centers have dialer systems that can allow telemarketing agents to do in a day, what an agent with a manual dialing agent would take a week to do. More and more companies have utilized B2b telemarketing services for their B2B calling because it is simply more effective and significantly more affordable.

In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease. Despite new practices in lead generation telemarketing leads still convert faster and more effectively. In addition, any respected telemarketing center houses lead recordings and has a quality assurance department verifying each lead. Telemarketing agents generating leads can often ask questions and essentially warm up a lead for sales agents and keep them nurtured throughout the sales process. Business to business lead generation provides the most highly qualified leads and ultimately the most cost effective sale available. With the majority of all ground work covered for internal sales agents, telemarketing services provide the most positive addition for the internal sales force.