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Are you Wasting Resources on Dirty Marketing List? Here’s How to Know..

Are you Wasting Resources on Dirty Marketing List? Here's How to Know..

Are you always calling the wrong company?

Do you end up asking for dead people?

Do you find yourself looking for a wrong person every time you make calls?

Are your sales reps struggling to get hold of decision makers because of wrong information?

Do you always end up having a “DNC” (Do Not Call) because of duplicate records?

Do you get complaints through email, asking to take them off your mailing list?

Does your marketing list cost you money?

If you answered “YES” to all of these questions, then you have a bad data. Let’s talk dirty! And find out if you are wasting resources on your dirty marketing list.

You always end up calling a wrong company.

An outdated list means extra effort for Sales reps. Having to call a company and get a response, “You dialed the wrong number” is frustrating. Time is wasted because instead of finding out for an opportunity, Sales reps ended up profiling the list to get updated information.

Too many bounced emails because of incorrect email addresses.

Sending out emails before calling a prospect must be done so sales reps won’t be doing prospecting anymore. However, too many bounced email could mean, email doesn’t exist because the information has not been entered correctly or the person with the email address may have left the company.

Related: Is your Marketing Campaign OFF Targeted in Malaysia?

Keep sending information to the wrong person, every time.

Sending emails with the same content to the wrong person might lead to email blacklist because you’re targeting the wrong person. Plus, you’ll end up chasing and following up the wrong person.

Too many duplicate data

Duplicate data means, having a single company, number, contact, etc. that occupies more than one record in the database. Calling the same number, with the same company and contact person over and over again might lead to DNC (Do Not Call).

Multiple emails sent to the right person

No one likes a spammer. Customers might lose interest on your products or services because they were annoyed because they constantly receive the same marketing materials from you.

Related: A Need For Customer Profiling In Reaching Much Targeted Audience in Malaysia

Missing or inappropriate data.

There are a lot of empty fields that should contain data or some data were entered in the wrong field.  

Having poor leads.

Sales reps are wasting time chasing dead end leads. It will take time and extra effort to clean up dirty data through research or profiling.

Related: Get it Right: Increase Sales Leads Numbers x2 with Multi-Channel Marketing

Once data is stored, regardless of the process, certain errors are unavoidable which might potentially threaten and pollute a clean database. Data cleansing is a valuable process that helps companies save time and improve efficiency. It involves removing of duplicate or obsolete data. At the same time correcting inaccurate information within the database. It can be done manually or by the use of a data cleansing tool. Listed below are other advantages. 

  • It Cost Less by Improving your Decision Making Process

Having a clean data means, getting your money’s worth. Sales Reps will accurately be route to the right prospects which will help increase their productivity making the most of their work hours. It can also increase delivery and open rates. At the same time, constantly improve response rate. As well as reduce email bounced rate given that you won’t have to deal with outdated addresses.

  • Data Consistency Through On-going Data Cleansing

Scrub and clean. Customer information is forever changing. People leave, move to another department within the company or retire. And these changes need to be reflected in the database. Even if data from different database are combined, on-going data cleansing will ensure data consistency. This will help your team reach the right people on the right telephone numbers and with valid email addresses.

It’s time for you to change your old habits. Start cleaning your list and stop wasting money and resources on your old dirty marketing list.  Practice data cleansing because having an accurate data is more effective for all your sales and marketing efforts.

 

Have regular data cleanup to check your database for error, update your business data!

Learn more about our data cleansing services. Dial +60 3.2772.7370.

 

 

 

 

Are you Wasting Resources on Dirty Marketing List? Here’s How to Know..

Are you Wasting Resources on Dirty Marketing List? Here's How to Know..

Are you always calling the wrong company?

Do you end up asking for dead people?

Do you find yourself looking for a wrong person every time you make calls?

Are your sales reps struggling to get hold of decision makers because of wrong information?

Do you always end up having a “DNC” (Do Not Call) because of duplicate records?

Do you get complaints through email, asking to take them off your mailing list?

Does your marketing list cost you money?

If you answered “YES” to all of these questions, then you have a bad data. Let’s talk dirty! And find out if you are wasting resources on your dirty marketing list.

You always end up calling a wrong company.

An outdated list means extra effort for Sales reps. Having to call a company and get a response, “You dialed the wrong number” is frustrating. Time is wasted because instead of finding out for an opportunity, Sales reps ended up profiling the list to get updated information.

Too many bounced emails because of incorrect email addresses.

Sending out emails before calling a prospect must be done so sales reps won’t be doing prospecting anymore. However, too many bounced email could mean, email doesn’t exist because the information has not been entered correctly or the person with the email address may have left the company.

Related: Is your Marketing Campaign OFF Targeted in Malaysia?

Keep sending information to the wrong person, every time.

Sending emails with the same content to the wrong person might lead to email blacklist because you’re targeting the wrong person. Plus, you’ll end up chasing and following up the wrong person.

Too many duplicate data

Duplicate data means, having a single company, number, contact, etc. that occupies more than one record in the database. Calling the same number, with the same company and contact person over and over again might lead to DNC (Do Not Call).

Multiple emails sent to the right person

No one likes a spammer. Customers might lose interest on your products or services because they were annoyed because they constantly receive the same marketing materials from you.

Related: A Need For Customer Profiling In Reaching Much Targeted Audience in Malaysia

Missing or inappropriate data.

There are a lot of empty fields that should contain data or some data were entered in the wrong field.  

Having poor leads.

Sales reps are wasting time chasing dead end leads. It will take time and extra effort to clean up dirty data through research or profiling.

Related: Get it Right: Increase Sales Leads Numbers x2 with Multi-Channel Marketing

Once data is stored, regardless of the process, certain errors are unavoidable which might potentially threaten and pollute a clean database. Data cleansing is a valuable process that helps companies save time and improve efficiency. It involves removing of duplicate or obsolete data. At the same time correcting inaccurate information within the database. It can be done manually or by the use of a data cleansing tool. Listed below are other advantages. 

  • It Cost Less by Improving your Decision Making Process

Having a clean data means, getting your money’s worth. Sales Reps will accurately be route to the right prospects which will help increase their productivity making the most of their work hours. It can also increase delivery and open rates. At the same time, constantly improve response rate. As well as reduce email bounced rate given that you won’t have to deal with outdated addresses.

  • Data Consistency Through On-going Data Cleansing

Scrub and clean. Customer information is forever changing. People leave, move to another department within the company or retire. And these changes need to be reflected in the database. Even if data from different database are combined, on-going data cleansing will ensure data consistency. This will help your team reach the right people on the right telephone numbers and with valid email addresses.

It’s time for you to change your old habits. Start cleaning your list and stop wasting money and resources on your old dirty marketing list.  Practice data cleansing because having an accurate data is more effective for all your sales and marketing efforts.

 

Have regular data cleanup to check your database for error, update your business data!

Learn more about our data cleansing services. Dial +60 3.2772.7370.

 

 

 

 

How To Start An Interesting Blog For Your Small Business

This week, we’re going to tackle the basics of how to set up your own blog for your business. A good blog will attract quality sales leads using your content and can eventually become the main lead generation channel of your business.

Every day, there are about 2 blogs created every second around the world, and a significant percentage of these blogs are by beginners. Due to the popularity of online entrepreneurship, most of these blogs are probably connected to a company website from a fledgeling business, much like yours. If you really want to make a significant dent in your target niche, then you have to make sure that your company blog will be able to attract your sales leads. To help your businesses get better returns for your efforts on blogging, we have provided here the essential tips on how to start a company blog from scratch.

The best way to start a blog is by using available free platforms for blogging, the most popular of which are WordPress and Blogger. Both platforms have their own strengths; Blogger, being affiliated with Google, allows for faster integration with Google-owned business tools while WordPress, being a bit more for professionals, offers more customizability for your blog. Using free hosting sites such as these will save you from the expense of purchasing the services of a hosting company. If you have funds set aside for you blog however, you can make use of a self-hosted WordPress blog for a few dollars, the cheapest web hosting service being about $3-$4 a month.

After you’ve selected a good blogging platform, it’s now time to create the design of your blog. A free hosted blog provides free templates from which you can choose and easily apply to your site. A self-hosted blog will let you create a more customized blog or, if you want, you can hire a web designer to design your blogsite for you from scratch. This is the best choice if you want to integrate your blog design to that of your website.

The important things to consider about design are:

  • It should be user friendly – you don’t want your sales leads to have a hard time finding previous or recent posts on your blog, much the the RSS button.
  • The colors should be appealing to the eyes and, ideally, reflect the colors from your website.
  • It would be best if you have a responsive design for your blog so that the template automatically adjusts when your leads view your blog through their mobile devices.
  • All elements of the site should load quickly so that your readers won’t bounce off, so as much as possible, keep flash designs to a minimum.
  • Integrate good SEO tactics like using meta and title tags in the framework of your blog to make it search engine friendly.

Do not forget to include a call to action on your blog. A splash page which instructs your viewers to sign up for newsletters will allow you to easily add them to your business list in case you have to email them or need your telemarketer to call them about product updates.

The next post will be all about what to write on your blog, what your posts are about, and how to make these easily searchable through search engines.