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Ways Malaysian Companies can Reinforce their Events Telemarketing

Ways Malaysian Companies can Reinforce their Events Telemarketing

Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient.

What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com:

Tip 1: Create an enticing pre-event campaign (and have some fun!)

Creating a pre-event buzz around your brand is guaranteed to drive delegates to your stand, but you’re going to have to think outside the box if you want to stand out from the competition. If you want to turbo-charge your event lead generation, it’s time to put down the bland ‘Visit our stand’ message and create exciting pre-event content that can engage your audience and capture those leads.

Tip 2: Conduct a survey or research study to support your event

Content marketing is all the rage right now, and that doesn’t stop when at a conference or marketing event. With some strategic thinking and a little pre-planning you can boost your on-the-day lead generation with a live industry study or survey, while speaking to delegates on your stand (it makes a great conversation starter too).

By creating a short survey of questions related to your industry, your delegates needs and their future predictions (as an example), you’ll have all the data you need to create an original whitepaper or marketing guide.

Creating a captivating first-hand research paper and then distributing it to your attendees will help boost lead generation and reinforce your brand as a trusted information resource.

Tip 3: Take the event experience into hyper-drive

Encouraging delegates to visit your stand (or workshop) on the day is kind of the point, but what about all those prospects who couldn’t make it to the stand?

If you’re feeling techy (and brave) hosting and streaming live from your event can be an effective way of boosting your on-the-day lead generation. Engineering.com felt brave enough to pull it off, and saw 4 times as many people attend the webinar as were at the event workshop itself (well, they are engineers!).

By extending your on-the-day reach online with live webinars, social media events or video streaming, you’ll boost your opportunities for lead generation and put your brand at the forefront of tech-savvy online/offline integration (impressive!).

 

Get Better Success On Trade Fairs With Event Telemarketing

Get Better Success On Trade Fairs With Event Telemarketing

Trade fairs are a popular way to network with new and existing clients, and are great places to find hot sales leads. However, it’s no secret that trade shows can be quite expensive, which is why you have to make sure that when you attend or host a trade show, a good quantity of qualified sales leads must be present.

Invitation methods to these events can vary, and there are various options you can choose. One good choice is to hire professional telemarketers to increase the number of attendees of your event. These outbound telemarketing professionals help to make sure that your targeted leads actually attend so that you don’t just end up with a venue full of absentees.

Anyone who’s been through a trade fair before knows that invitees have a tendency to promise an attendance, and yet when the scheduled date arrives, they suddenly have an important matter to attend to instead. Professional telemarketers from a reliable lead generation company can increase the likelihood of your sales leads attending by reminding them of the event a few days or even a few hours prior so that they don’t forget. But that’s not all they can do to help you. These outbound telemarketing professionals can also follow-up on your leads right after the trade show, which further increase your chances of closing a sale with your leads.

So for your next trade fair, find the right telemarketing company that can provide you with professional telemarketers who have years of experience doing event telemarketing, and you will have better ROI on your next event.