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Contradictory to the Hype: IT SMBs Should Invest on Telemarketing

Contradictory to the Hype: IT SMBs Should Invest on Telemarketing

Are you an IT Company who aspires to become one of the biggest IT companies in the future? Together with other business owners from different industry, I guess your goal is to increase your revenue, right?

All IT growing companies, regardless of its size need help when reaching out to their target audience as a way of marketing their products or services. When it comes to marketing, telemarketing is one of the oldest and most effective way of letting prospects aware of your company.

Telemarketing is the fastest way to contact your target prospects directly over the phone, offering phone or office appointments to those who are interested and would like to know more about your products and services. It helps companies promote by contacting prospects directly offering a more personalized approach of informing them about your company.

Small, medium or large IT companies can utilize telemarketing to help them increase their revenue. The main challenges for small and medium IT companies is the time and manpower to do telemarketing in house. This has led to an increase in the popularity of outsourcing telemarketing operations.

What small and medium IT companies can get when they consider outsourcing telemarketing?

Having a Customized Campaign

Many telemarketing companies have packages to choose from based on the needs of their clients. They can customize the campaign depending on the budget and the type of campaign. Clients have options to pay per lead or appointment and can also choose a month to month campaign depending on their marketing budget.

Related: How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season

Promote Productivity and Growth

Telemarketing companies are capable of delivering results that meet the specific needs of the business. It provides large quantities of high- quality, sales-ready leads and appointments in a short period of time by directly contacting targeted prospects that are considered good opportunities to get maximum ROI. 

Related: Is your Marketing Campaign OFF Targeted in Malaysia?

Trained and Experienced Sales Reps

Small and medium IT companies don’t have enough people to do cold calling and look for possible prospects for their company. Outsourcing a telemarketing company with professional telemarketers who are experts and are trained at lead generation can provide high quality, sales-ready leads for your business by directly contacting targeted prospects.  They are equipped with knowledge which means they know exactly what they are doing.

Related: Are you Wasting Resources on Dirty Marketing List? Here’s How to Know..

Managed a Campaign with the Right Tools

Telemarketing agencies use different kinds of tools to help monitor their marketing campaigns. They are also using tools to manage and nurture leads, when to call and when to send the right emails at the right time. Telemarketing companies provide reports on a weekly basis using their reporting tool to help clients keep track of what going on with their campaign.

Small and medium IT businesses also have high sales aspirations. However, they have limited marketing budgets to accomplish them. Using telemarketing makes perfect sense to achieve sales and have sales-ready leads that will help them compete with larger companies and eventually improve the status of your business.

 

Learn more how we generate qualified IT sales leads in Malaysia!

Get to know our process.

Talk with our marketing consultant, Dial +60 3.2772.7370.

 

 

 

 

 

Contradictory to the Hype: IT SMBs Should Invest on Telemarketing

Contradictory to the Hype: IT SMBs Should Invest on Telemarketing

Are you an IT Company who aspires to become one of the biggest IT companies in the future? Together with other business owners from different industry, I guess your goal is to increase your revenue, right?

All IT growing companies, regardless of its size need help when reaching out to their target audience as a way of marketing their products or services. When it comes to marketing, telemarketing is one of the oldest and most effective way of letting prospects aware of your company.

Telemarketing is the fastest way to contact your target prospects directly over the phone, offering phone or office appointments to those who are interested and would like to know more about your products and services. It helps companies promote by contacting prospects directly offering a more personalized approach of informing them about your company.

Small, medium or large IT companies can utilize telemarketing to help them increase their revenue. The main challenges for small and medium IT companies is the time and manpower to do telemarketing in house. This has led to an increase in the popularity of outsourcing telemarketing operations.

What small and medium IT companies can get when they consider outsourcing telemarketing?

Having a Customized Campaign

Many telemarketing companies have packages to choose from based on the needs of their clients. They can customize the campaign depending on the budget and the type of campaign. Clients have options to pay per lead or appointment and can also choose a month to month campaign depending on their marketing budget.

Related: How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season

Promote Productivity and Growth

Telemarketing companies are capable of delivering results that meet the specific needs of the business. It provides large quantities of high- quality, sales-ready leads and appointments in a short period of time by directly contacting targeted prospects that are considered good opportunities to get maximum ROI. 

Related: Is your Marketing Campaign OFF Targeted in Malaysia?

Trained and Experienced Sales Reps

Small and medium IT companies don’t have enough people to do cold calling and look for possible prospects for their company. Outsourcing a telemarketing company with professional telemarketers who are experts and are trained at lead generation can provide high quality, sales-ready leads for your business by directly contacting targeted prospects.  They are equipped with knowledge which means they know exactly what they are doing.

Related: Are you Wasting Resources on Dirty Marketing List? Here’s How to Know..

Managed a Campaign with the Right Tools

Telemarketing agencies use different kinds of tools to help monitor their marketing campaigns. They are also using tools to manage and nurture leads, when to call and when to send the right emails at the right time. Telemarketing companies provide reports on a weekly basis using their reporting tool to help clients keep track of what going on with their campaign.

Small and medium IT businesses also have high sales aspirations. However, they have limited marketing budgets to accomplish them. Using telemarketing makes perfect sense to achieve sales and have sales-ready leads that will help them compete with larger companies and eventually improve the status of your business.

 

Learn more how we generate qualified IT sales leads in Malaysia!

Get to know our process.

Talk with our marketing consultant, Dial +60 3.2772.7370.

 

 

 

 

 

Choosing Data for IT Telemarketing Campaigns

by: Rich Bendall

For businesses carrying out an IT telemarketing campaign a key part in its success or failure is the quality of the data being used. Despite this many companies still treat data as an afterthought rather than as a key part of their strategy.

When selecting data, businesses have the choice of either building their own list or buying existing content. Building data means carrying out your own research to create a bespoke database of contacts for your IT telemarketing campaign. If you don’t want to perform your own research then you have the option to rent the data from a third party company. Find your list and have the same company do your telemarketing for IT services as well. Both options have their own benefits and drawbacks.

When deciding whether to buy or build there are several things you should consider. In many cases the person you need to contact within an organization will depend on the campaign you are running. If you need to reach a specific person you need to be sure that any data you buy is sufficiently well targeted. Some data providers will just provide a very general contact for each organization and more tailored information may not be available. In this case you may have no other option than to build your own data.

Generally building your own bespoke IT telemarketing database will tend to be a more expensive process than simply buying from a third party. However if from this targeted data you are able to generate a higher number of sales then clearly this can be seen as the more cost effective option. As a compromise many businesses choose to combine the two options. That is they rent data which they then qualify themselves through their own research.

In summary the more niche and targeted your telemarketing for IT and Software campaign needs to be,the more value you will get from generating your own database of contacts.