Tongue-Tied? 5 Effective Ways to Improve your Telemarketing Skills

telemarketing tips

In many cases, telemarketers make certain mistakes that can instantly turn off  prospects, or simply convince them to opt out from an offer.

Mistakes happen all the time, but the bad part of it is that they can produce bad impressions for your brand and can instantly hurt your B2B lead generation and appointment setting. The good part of it is that you can instantly learn from these mistakes so that the second you engage another lead, you will know what to say and what not to say.

And while you are learning, be sure to check these tips out for a smoother audience engagement experience.


For newbie B2B telemarketers, this is a no brainer. Buying yourself time to train yourself in talking to a business prospect lessens your anxiety. The only downside to this is that contacts can be spontaneous, asking questions you haven’t prepared yourself for. This leads us to our next point.

Use a call script

A script is always handy when you have a production quota to meet. It also provides a good list of things to say that can effectively guide you when things get a little too complicated. Especially when you are not much of an expert about the product you are promoting, a good call script makes it possible use your communication skills to improve your chances of getting a sales appointment.

Personalize your calls

Too often, call scripts limit spontaneity. Of course, this is a big no-no when you intend to create long-term relationships with potential clients. As much as possible, try to connect with your audience the same way you connect with someone asking for directions. Refer to call scripts only when you feel the conversation is moving towards a dead-end.

Use data profiling

A data profiling system comes in handy when you want to learn how best to approach a certain prospect. Such software allows you to uncover the fine details about the people you are going to contact and makes sure that you interact with leads who might get the most out of your brand.

Don’t sprint. Let your audience keep up

Being too eager can sometimes be counter-productive. A prospect would get easily annoyed if you keep on rambling about your product without giving them  some talking space. Essentially, telemarketing calls are all about taking into  account the current priorities and needs of the prospect. Asking them the right questions and giving them ample time to voice out their concerns allows them to stick to your propositions like flies to a spider’s web (for a lack of a more appropriate analogy).

How to Win in Outbound Telemarketing Just Like Miami Heat Wins the NBA

How to Win in Outbound Telemarketing Just Like Miami Heat Wins the NBA

Miami Heat is currently winning the NBA, 23 times in a row. The 2013 NBA Champions are on a roll and if you can win in telemarketing the same way as they dominate against other strong teams, you are definitely going to be a champion. Telemarketing is a lot like a basketball game, you should keep the ball on your side and keep scoring while battling  the pressure of time and the defense of the other team. In telemarketing you have to take control of the call, score number of sales while taking  the time constraints in consideration.


Listen to  the Decision Maker
Miami Heat has a smart coach that the players consult when they need to carry out a play. In telemarketing there is a final decision maker, and it is best that he/she must be contacted regarding the sales effort. Hence he/she is the one you need to impress with the advantages that they will surely be getting.  If you are not contacting the final decision maker your effort will probably go to waste.


Just Go Ahead and Score
In basketball there is a 23 second shot clock so as much as possible just don’t go around dribbling the ball.  Aside from it’s going to be a waste of time, it’s going to give you space to make errors.

Telemarketing calls should be concise.  Although the nature of the prospects business may be mentioned do not lengthen the call by engaging the decision maker into a conversation about their company. Time is important in business. Make the offer or the reason for calling detailed and set the decision maker’s expectation. Just go ahead and aim for the goal, which is to score a sale or appointment.

After you have convinced the prospect, try to get a sale or set an appointment. Watch out for the phrases that indicates positive response to your offer and take advantage of it.  Once you get that affirmation, try not to ask more questions that might affect your prospects decision.


Focus on the Game Plan
Every call must have a plan and as much as  possible stick to the plan.  Do not let irrelevant topics distract you. Just ask only questions with context to the product or the services that you are offering.  Miami Heat’s strength is their ability to pull off their game plan and close quarters. Stick to the call flow and once you have gained the prospects trust just go ahead and wrap up the call and move on the next. If you are setting an appointment let the prospect choose the time and date of their convenience, if possible give them options.  If the prospect show signs that they are not interested just thank them and end the call and move on the next prospect.

Basketball may be a bit harder than telemarketing marketing actually. Just as long as you have a game plan and skilled sales people that delivers, you have the chance to score big.

Get Better Success On Trade Fairs With Event Telemarketing

Get Better Success On Trade Fairs With Event Telemarketing

Trade fairs are a popular way to network with new and existing clients, and are great places to find hot sales leads. However, it’s no secret that trade shows can be quite expensive, which is why you have to make sure that when you attend or host a trade show, a good quantity of qualified sales leads must be present.

Invitation methods to these events can vary, and there are various options you can choose. One good choice is to hire professional telemarketers to increase the number of attendees of your event. These outbound telemarketing professionals help to make sure that your targeted leads actually attend so that you don’t just end up with a venue full of absentees.

Anyone who’s been through a trade fair before knows that invitees have a tendency to promise an attendance, and yet when the scheduled date arrives, they suddenly have an important matter to attend to instead. Professional telemarketers from a reliable lead generation company can increase the likelihood of your sales leads attending by reminding them of the event a few days or even a few hours prior so that they don’t forget. But that’s not all they can do to help you. These outbound telemarketing professionals can also follow-up on your leads right after the trade show, which further increase your chances of closing a sale with your leads.

So for your next trade fair, find the right telemarketing company that can provide you with professional telemarketers who have years of experience doing event telemarketing, and you will have better ROI on your next event.