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Where to Dominate Aside Google (Search Engines in Asia)

Where to Dominate outside Google (Search Engines in Asia)

When a brand turns into a verb – and not just an ordinary verb at that, one that many of us do nearly as regularly as breathing and blinking – you know you have a great product.

And when that same brand, which is now a full-fledged verb, makes the word “search” sound ancient, what you have is a revolutionary invention.

Notice we don’t use “look it up” or “check the dictionary” or “try the internet” anymore when we tell someone to look for the definition of something? We just say “google it”. Heck, we have learned to trust Google so much instead of calling the family physician for an opinion on that recent spate of absentmindedness, we simply google “symptoms of early Alzheimer’s”.

Yes, Google has turned into some omniscient virtual entity, and if somebody starts claiming miracles, too, somebody just might turn it into a religion.

Even in marketing, where the world wide web is a non-negotiable must-have, Google wields a great deal of influence. In fact, the birth of SEO lends credit to Google, as there was a need for an industry whose main focus is to boost the ranking of a name or term in Google and other search engine results. But mainly in Google.

“It’s no surprise that Google is the go-to search engine in the world. Its global market share is around 70% — still a great number considering that there are a dozen other choices.”

 

Yes, it is every SEO guy’s dream to rank high in Google, but there’s still the other 30% that’s waiting to be tapped, too. Thanks to the diversity of Asia, the Asian market alone has more than a handful of search engines to be explored and tried in order to maximize an SEO campaign. Let’s check out what the following names on the list can offer in the context of the SEO industry.

bing

Bing is Microsoft’s answer to Google, and so far, a far second in market share. It might never be as popular as Google, but at least, it’s the best alternative, at least according to one-fifth of internet users who say Bing is their search engine of choice. Now, if more than two-thirds of the world’s internet users rely on Google, what made the 20% trust Bing instead? Good question. Lifehacker, a tech website, has some great articles where they try to convince readers why Bing is worth giving a try. Among the arguments include:

  • Bing is especially helpful to digital marketers using advanced search operators. Why? There are various tools that can give you inbound link data, but there’s only one place to go for outbound link information – Bing.
  • If you’re big on content, especially videos, Bing’s video search is significantly better than Google’s, giving you a grid of large thumbnails that you can click on to play or preview if you hover over them.
  • Bing covers the same wide scope as Google, with an invitation to search for anything, everything, and sometimes get “quick answers” back with data tidbits. It does some topics in unique ways, like its Visual Search, video thumbnails, and robust travel visualization.
  • And just for bragging rights, Bing powers Yahoo’s search engine.

Related: Cost Efficient SEO Marketing? Is That Even Possible?

yahoo

Yahoo! is several things: it is a search engine, a news aggregator, a shopping center, an emailbox, a travel directory, a horoscope and games center, and more. Yahoo!’s homepage has news, sports info, and links to all of their services that make up almost anything you could want to do online. This works even better if you use Yahoo! for email, but it does mean that you have to change pages to use another search engine. This ‘web portal’ breadth of choice makes this a very helpful site for Internet beginners, as well as those whose prospects are into a lot of things all at once. But here’s more good news: some experts profess Yahoo! Finance is more helpful, and more importantly, Yahoo! users sleep a little more soundly at night knowing their digital footprint is safer. While Yahoo! has yet to develop a mechanism that doesn’t keep your search history, it’s a lot better in this regard than Google.

Related: The Reasons for a Collapsing Content Strategy

baidu

 

Baidu is to China what Google is to the rest of the world – a household name. In fact, Baidu owns 60% of the search market in China and is still growing in strength. Recent developments, such as its decision to branch in Internet Television and a recent partnership with Bing, means that Baidu is no pushover and wouldn’t be satisfied to cater to the Chinese market only.
It’s set up is very similar to Google, utilizing PPC (pay-per-click) and organic listings to provide search results triggered by specific keywords. Placement is very similar also with PPC ads on the top and right hand side of the landscape (marked) and organic ads placed centrally.

Related: China’s Baidu Video Attracts $155 Million Funding

Baidu has profited in this market due to many factors: It handles the Chinese language better than Google, providing more accurate results and also has the ability to perform multi-platform search (including music and videos). Baidu also passes government restrictions and the highly public fall out between Google and the Chinese government has only aided Baidu’s market dominance. So if you’re going to do business in China, it’s a no-brainer.

Related: Not your Typical ABCs: What you Can Learn from Alphabet, Google’s New Company

 

naver

Naver. If you happen to do business in Korea, it is wise that you focus your SEO efforts on Naver, as it owns a huge 62% of the South Korean search market. In contrast, “global” engines such as Google and Yahoo own just 7% combined. Indeed, such is the dominance of Naver that Google altered its simplistic design to a more portal based option, with limited success.

Naver dominates the market in South Korea because it can adapt to the language difficulties and the search trends of the country. Naver also has historical and trustworthy presence which is supported by its high online shopping penetration (99%).

Related: Naver joins Korea’s operators to launch app store

The Naver landscape is radically different, but PPC ads dominate the landscape and organic ads are placed only in a small area low down on the page. Furthermore, the same business can be placed numerous times through PPC on one page .

Honorable Mentions:

Duck Duck GoIf you think your prospects are those who value their privacy more than anything else, then you better start cramming your ads and posts and whatnot here. To put things in perspective: Duck Duck Go is to Twitter as Google is to Facebook.

blekko

Blekko. Although not that known in Asia, Blekko is a good alternative especially for those who want results that are specific and have somehow already been “filtered”. The downside: it filters even the ad-filled results, and it just might have included your own ad.

You don’t always have to go with hype, find out where are your audience, then decide what search engine should you penetrate for a more successful search marketing campaign.

 

Compliment your search engine strategy with content and social marketing:

Comprehensive Guide for Content Marketing in Malaysia 2016

Business 101: Building Your Thought Leadership Level 2.0

Do you Have these Essentials in your Digital Marketing?

 

 

Learn more savvy marketing strategy for your campaign in Malaysia! 

Read more B2B Marketing and Sales tips.

Interested to get qualified leads in Malaysia? Dial +60 3.2772.7370

 

Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

Will Google’s NoFollow Link Policy Kill Your SEO - Not if you follow these tips_DONE

At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all.

One of these resolutions is the recent requirement of nofollow tags in links from other websites.

The modus operandi

One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank. This happens despite of Google’s insistence that PageRank be treated as the strongest factor in SERP rankings.

This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. But now, Google requires links to include the rel=”nofollow” tag to stop passing on authority “credit” to other sites, and to thus avoid being penalized.

 So when do you need to use a nofollow link?

If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Also, if your site has a comment section that you don’t always monitor, using nofollow links prevents commenters from getting credit from you, as well as posting bad links that could hurt your SERP rankings. This also applies to content posts that other people may contribute on your business blog.

Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites. The thing is, you don’t want Google to think that you’re endorsing those sources, so you need to make sure credit is not passed on to them.

Obviously, you also wouldn’t want to boost the authority of your competitors, so you need to make sure you attach a nofollow tag when linking to a site that most probably belongs in the same industry as yours.

There is nothing to fear so long as you stick by the rules

Google’s intentions are, at the end of the day, for everyone’s welfare. It may be a hurdle to our current marketing situation, especially to those who have been accustomed to using their own strategies, but it’s healthier to compete in leveled field rather than allowing a few to get ahead by not following the rules.

Redefining Lead Generation With SEO Marketing

 

Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. Rather, this should be an opportunity for new lead generation tactics. That is where interest in search engine optimization (SEO)  marketing take off. And believe me, there are a lot of interested people here.

 

This form of marketing works by improving the standing a website, or group of websites, in internet search pages. This is a rather subtle operation, and results will definitely take longer than telemarketing, but it does present some interesting possibilities. Think of SEO as a form of support in the general marketing campaign. You have to admit that generating B2B leads using old channels is hard. Right now, sales is slow. But your priority is to keep your business visible in the internet. As long as you are there, it would be easy to promote your business to potential buyers. So how will you start on this?

 

  1. Remember to research your market well. Analyze what keywords they are most likely to use and incorporate that in your over-all SEO marketing campaign.
  2. In SEO marketing, your aim is to provide information, not to sell. The selling part can be done later. What is important is that you engage the interest of prospects, prove that you are an industry authority, and that you and your company can be relied on in the future.
  3. Social networking sites like Facebook and Twitter are great mediums to engage prospects and customers in conversation. This will help increase your presence in the online community. Just keep in mind that your aim here is simply to have a conversation at this point.
  4. Try hosting a webinar or a video conference with interested prospects and attendees. This will help cement your reputation as an industry expert, as well as put an edge over your competitors. You will need the help of appointment setting specialists on this.
  5. Be active blogging and article contributions. In this way, you can promote your own business through other online channels. It would be a good boost to your reputation as well.

 

Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign. Seek your from your network interested prospects in the United Kingdom. Once they express willingness to talk business with you, now is the time for you to give them a telemarketing call. And it will be an easier job, since it will no longer be a cold call anymore.

 

Of course, if you have a hard time negotiating and doing business with prospects on the phone, it would be a good idea to work with a professional lead generation agency, then.

 

Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?)

Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?)

Search Engine optimization (SEO) was the buzzword of years long ago, like, 17 years ago. One might think that because it’s been around for so long everyone knows how to leverage it for their personal use and drive hordes of potential sales leads to their website. Although there have been a few successful stories, SEO is still a science of such fluid structure that even now marketers are having difficulty taming it.

When it first gained popularity, everyone who was anyone adopted it as an online marketing strategy. Then Google released the Panda update and everyone’s efforts went back to zero. Now that almighty Google is promoting value-rich content, has SEO become a thing of the distant past? With today’s digital marketing terrain, is SEO still optimal for promoting your website?

SEO is still very much relevant, although is has taken a considerable step backwards to make room for other digital marketing strategies such as social media, email and especially content marketing. Good SEO cannot exist without equally good content, as is highlighted by Google’s algorithm. Sales leads are driven towards your site by these relevant, well-researched, reliable and authentic content.

Whether you are still using these top 3 detrimental SEO tactics or plan to use them in the future – DON’T:

  1. Keyword Stuffing. The number one no-no for SEO and considered as spamming. Relevant content discusses topics using more than one word, so do yourself a favor and try to expand your own blogging vocabulary. Also, readers (i.e. sales leads) generally abandon a site the moment they read the same word used more than three times in a sentence.
  2. Reciprocal links and link farms. Almighty Google hates it. Period.
  3. Spreading articles through article marketing directories. These artificial link generating sites provide little benefit for your website. It’s much better to share your articles with topic-related websites that help promote your authority about your chosen keywords.

The moral of this story is that there is no holy grail for lead generation marketing. Each and every effective marketing strategy is the result of careful research and implementation where ROI is measured by carefully defined statistics. The main purpose of optimizing one’s website is  still sales leads generation, so whether your digital marketing makes use of this age-old marketing model, as long as it’s not broken and is doing its purpose, there is no need to abandon it just to join the current fad.

The Function of B2b Lead Generation

By: Markus Lundin

The need for a company to find business to business sales (B2B sales) has grown considerably with the abundance of contact and marketing information on the Internet. B2B lead generation is the process and steps to take in which you can market your business to another business whether through blogging, social networking sites like Twitter or FaceBook, and even modified press release coverage for blogging. With the diversity of the Internet any business not taking full advantage of what it has to offer should consider them self living in the dark ages.

B2B lead generation is taking flight and many businesses are getting on the bandwagon and making the most of this incredible idea. Twitter has been the talk of the town with creating new applications that are compatible with handheld devices such as the iPhone and setting new expectations in the name of social networking. Using join us” links and following people or businesses through Twitter has become a huge leader in B2B lead generation marketing.

Getting the word out not to just potential customers, but other businesses is a great way to expand your reach of business. If you are a manufacturer of computer parts than you can go to these social networking sites and create a good business to business marketing scheme. This is what technology is opening the door for and if you are reluctant to walk through it than you are only cheating yourself. No matter what side of the door you are on opening up communication between businesses can benefit every party involved. Not only can sites like Twitter or FaceBook spread your company name but it can link to invaluable information for businesses that are interested in what you are offering.

The power of blogging has become one of the greatest marketing strategies the Web has ever seen because this puts people in touch with people all over the world. Much like forums, blogs are creating new avenues of people meeting people and is the prime function of what B2B lead generation is all about. Creating a business lead in the new generation of networking from business to business and popularity that this is getting is unfathomable.

This is a fairly new interest in the world of Internet marketing but as the Web grows and reaches new plateaus so does the way we access it and manage it. The Internet has become such a valuable resource some companies are closing the doors to their physical stores and just taking up shop on the Web because of marketing strategies like SEO, B2B lead generation, and Google AdWords. The future is here and they are using the Internet in just about all walks of life in terms of reaching out to a broader spectrum of clientele. Getting on board now is only going to benefit you in the long run and make you more prepared for where this is all going. In terms of the Internet itself it’s still just a baby in a very large world that connects it through its nature. Utilizing and maximizing the full potential it has to offer will only make your business world a more fruitful and prosperous venture.