Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient.
What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com:
Tip 1: Create an enticing pre-event campaign (and have some fun!)
Creating a pre-event buzz around your brand is guaranteed to drive delegates to your stand, but you’re going to have to think outside the box if you want to stand out from the competition. If you want to turbo-charge your event lead generation, it’s time to put down the bland ‘Visit our stand’ message and create exciting pre-event content that can engage your audience and capture those leads.
Tip 2: Conduct a survey or research study to support your event
Content marketing is all the rage right now, and that doesn’t stop when at a conference or marketing event. With some strategic thinking and a little pre-planning you can boost your on-the-day lead generation with a live industry study or survey, while speaking to delegates on your stand (it makes a great conversation starter too).
By creating a short survey of questions related to your industry, your delegates needs and their future predictions (as an example), you’ll have all the data you need to create an original whitepaper or marketing guide.
Creating a captivating first-hand research paper and then distributing it to your attendees will help boost lead generation and reinforce your brand as a trusted information resource.
Tip 3: Take the event experience into hyper-drive
Encouraging delegates to visit your stand (or workshop) on the day is kind of the point, but what about all those prospects who couldn’t make it to the stand?
If you’re feeling techy (and brave) hosting and streaming live from your event can be an effective way of boosting your on-the-day lead generation. Engineering.com felt brave enough to pull it off, and saw 4 times as many people attend the webinar as were at the event workshop itself (well, they are engineers!).
By extending your on-the-day reach online with live webinars, social media events or video streaming, you’ll boost your opportunities for lead generation and put your brand at the forefront of tech-savvy online/offline integration (impressive!).